Seriously, what was life before flat irons? Deputy Beauty Editor Chloe Burcham has a flashback to her (frankly frizzy) past…
Kate Moss for Topshop, The Royal Wedding, Hiddleswift – some events are so monumental they’re forever seared into our memories. OK, fine, maybe not the last one. But still, if you could fold my life in half… that moment when I first took a pair of straighteners to my hair? Yeah, that would be the fold. Granted, I sound a touch dramatic – and vain – but I’m pretty sure everyone remembers their first pair of ghds, right?
I was 13. My naturally curly-but-kinky hair had been driving me nuts for a while and I’d have done anything to tame it. I set an alarm at 6am every morning before school, so desperate was I to perfect sleek hair, loading up my straighteners with water and staring at them for what felt like a lifetime before the steam kicked in… I mean, the days of steam straighteners!? PAH!
Somehow I even managed to persuade my poor sister to iron my hair – sensibly sandwiching pieces of paper between the ironing board, the iron and my hair like some sort of terrible hair-based trifle. Mum wasn’t overly impressed when she walked in to see my head laid flat on the ironing board… I do not recommend you try it BTW. My early teenage years were not a good look in the ol’ hair department. Then, lo and behold, in swaggered THE cult straightener – forever and eternally know as ‘ghds’ – and my world hasn’t been the same since. Sadly, I wasn’t the cool one in my ‘friendship circle’ (that’s noughties for ‘squad’) who discovered ghds. That accolade fell to the Class Girl Crush who sashayed her silkyhaired self into school one day, put her new look down to ‘these ghds from London’ – and left frizzyhaired females like me swooning. It was all ‘The One When Carmen Electra Did A Hair Flick’ in Friends. I really needed a pair. Way back then, £120 for straightening irons seemed crazy; now I recognise it as the forward-thinking and revolutionary beauty investment that it really is. Even if I still have to save up for them. Well, they do double as a portable iron when you’re in a rush. So who’s laughing now? Sure, I flirt with swanky new models – I’ve even cheated with other brands – but that first set of black and yellow straightening irons? Those beauties will always hold a special place in my heart beauty cabinet.
ghd’s first ads