Debbie Shasanya, 32
Job Title: asos Mag international production Coordinator + asos insider Job Description: Creating content for the mag and showcasing new brand trends on instagram
Make Connections A friend of a friend worked for the company and so I asked to be put in touch with the Fashion Team. That’s how I got work experience.
Take every Chance My journey into fashion started with applying for the London College of Fashion’s Fashion Studies course. I was nervous I wouldn’t get in, but I did! When I got to ASOS, I was working mainly with the Fashion Team but got to see how everything was run and I did everything.
Find a Work Mentor I sat down with [then head of ASOS Womenswear Buying] Mo Oshodi just before she left ASOS. I wanted to hear about her journey into fashion, especially as a woman of colour in such a senior position. I think her story encouraged me to keep pursuing what I’m passionate about.
be Consistent I have 35,000 Instagram followers as an ASOS Insider. My tips are: be consistent with posting (something I sometimes struggle with!) and be authentic. My personal style is pretty erratic and my feed can sometime look like a catalogue, but that’s because this is what my followers seem to like. So stick to what works. If you’re not into coffee and cats like me, then no need to post them just because everyone else is!
Step Up! Collaborate with other creatives out there (especially if you can’t work with your favourite designer or photographer) and create something: shoots, a collection or a fashion film. The most important thing is to step out and step up.