Debbie Shasanya, 32

Look (UK) - - LOOK LIFE -

Job Ti­tle: asos Mag in­ter­na­tional pro­duc­tion Co­or­di­na­tor + asos insider Job De­scrip­tion: Cre­at­ing con­tent for the mag and show­cas­ing new brand trends on in­sta­gram

Make Con­nec­tions A friend of a friend worked for the com­pany and so I asked to be put in touch with the Fash­ion Team. That’s how I got work ex­pe­ri­ence.

Take every Chance My jour­ney into fash­ion started with ap­ply­ing for the Lon­don Col­lege of Fash­ion’s Fash­ion Stud­ies course. I was ner­vous I wouldn’t get in, but I did! When I got to ASOS, I was work­ing mainly with the Fash­ion Team but got to see how ev­ery­thing was run and I did ev­ery­thing.

Find a Work Men­tor I sat down with [then head of ASOS Wom­enswear Buy­ing] Mo Oshodi just be­fore she left ASOS. I wanted to hear about her jour­ney into fash­ion, es­pe­cially as a woman of colour in such a se­nior po­si­tion. I think her story en­cour­aged me to keep pur­su­ing what I’m pas­sion­ate about.

be Con­sis­tent I have 35,000 In­sta­gram fol­low­ers as an ASOS Insider. My tips are: be con­sis­tent with post­ing (some­thing I some­times strug­gle with!) and be au­then­tic. My per­sonal style is pretty er­ratic and my feed can some­time look like a cat­a­logue, but that’s be­cause this is what my fol­low­ers seem to like. So stick to what works. If you’re not into cof­fee and cats like me, then no need to post them just be­cause ev­ery­one else is!

Step Up! Col­lab­o­rate with other creatives out there (es­pe­cially if you can’t work with your favourite de­signer or pho­tog­ra­pher) and cre­ate some­thing: shoots, a col­lec­tion or a fash­ion film. The most im­por­tant thing is to step out and step up.

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