Lauren Jenkins, 28
Job Title: Senior press officer, Marks & Spencer Job Description: ambassador for the brand, creating events and ideas to sell the Marks & Spencer story
Go OUTSIDE your COMFORT zone I didn’t even realise fashion PR existed until I was in it! I studied Theatre & Performance Studies but got work experience with small fashion and beauty PR agency in Soho and immediately fell in love with the role. I was able to live at home but I also had a Saturday job alongside it, which was hard to balance.
ask For Tips I’ve been very lucky in my career; every job I have had, I’ve had brilliant managers and colleagues that I’ve been able to learn from every single day. I constantly ask questions.
Make yourself indispensable The best piece of advice I’ve ever been given is: make yourself indispensable. My first PR job was as a press
showroom assistant for Marks & Spencer and I became the queen of admin and stationery! I’ve worked my way up in the team ever since.
Take advantage of THE Tools around you My top tip would be to get experience and take advantage of social platforms like Instagram, Facebook and Snapchat – it’s easy to get an invaluable insight into the fashion industry and use it to self-promote.
Don’t expect Glamour I wish I’d known I would be wearing a high-vis jacket more than high heels! Getting your hands dirty is all part of pulling an event or a shoot together and makes you even stronger as a team when you all muck in.