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‘IN­VEST NOW’ Says Gilly Fer­gu­son, edi­tor:

When I say ‘in­vest now’ I mean start sav­ing now – then buy as soon as you can’t han­dle for­go­ing your daily cof­fee habit any longer. Why? Be­cause this Burberry Brit coat is the sort of hero buy that will never date. The sort of buy to which style sorts will pro­claim ‘time­less!’, ‘a clas­sic!’, ‘game-chang­ing!’ and ‘five stars!’

Yes – one-ish grand is a LOT of money. (Yes, I’m in de­nial and round­ing it down al­ready…) And yes, you will break out in guilty shop­ping sweats for a cou­ple of weeks/months there­after.

But at a cost-per-wear of ap­prox 0.2p per day for the rest of your life (NB that’s some loose maths right there) it’s very much worth all of the above.

If all else fails, fash­ion it into a rug and sleep in it too. There are many ways to jus­tify a new sea­son coat and be it Burberry or – more likely – Whistles, I’m a ‘one coat’ sen­si­ble sort of shop­per. Call it ‘an in­vest­ment’ and you can ex­plain away any­thing…

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