‘The Clean eaters love Me’
Deliciously Stella, AKA Bella Younger, has made a career out of parodying the quinoa-stuffing, kale-loving brigade – and now she’s hitting the comedy circuit. Get ready to LOL
‘Someone once told me they were really disappointed by my voice because it’s normal and I’m middle class and they expected an Adele situation,’ Bella Younger, AKA the hilarious Deliciously Stella, tells us. ‘It’s so hard because people come to my live show and they’re like: “That’s not Stella!”’
The 28-year-old’s Instagram account – which at our last count had over 130k followers – has made her an almost overnight sensation. The antidote to avocado on toast and beach yoga, Stella isn’t the kind of girl you want to be; she’s the kind of girl you actually are.
Now working the comedy circuit with her one-woman show, Bella says the key to her success isn’t about throwing shade at the clean-eating movement – in fact, they’re all big fans, even her parodied namesake Deliciously Ella – it’s all in the name of fun. And funnily enough, she’s doing so well she’s got her own recipe book out now...
Hi, Bella – tell us about your new Deliciously Stella recipe book… It’s written as if it’s a healthy recipe book, but everything is made out of white carbs and pick ’n’ mix. Sounds right up our street! Did you come up with the recipes? Yes! I did everything myself – but you can’t make anything in this book. Everything is disgusting. There’s no like: ‘Ooh, actually, that recipe for porridge with Haribo gummy bears is actually really nice.’ So you haven’t tried any of them? Hmm, not, like, in my mouth. I’ve made everything to see what it looks like. Actually, yesterday I went to an interview and they made the girl who was interviewing me eat avocado and egg on toast with Haribo eggs – it was hell for her. I did not do it. You started your Instagram last May. When did it start to take off? When Davina Mccall Tweeted it and it just went mental – that’s when I was like: ‘Oh my God.’ My follower count went up from 1k to 5k in a day. Then Buzzfeed wrote an article on it and I went from 15k to 80k in two days. The article got shared, like, a million times. Did you feel more pressure to produce funny posts after that? It was stressful for a while, but now I’ve calmed down and gone: ‘Do you know what, you’ve
Anyone Smugly Arching their Back On A BEACH needs to Be WHACKED DOWN. enough!
done a lot of jokes, you’ve done 500 posts; you can give yourself a break.’ You’re Insta-famous – do people recognise you? It’s only just started happening. A woman came up to me the other day and was like: ‘I hope you’re not really offended, but you kind of look like this Instagrammer Deliciously Stella.’ And I was like: ‘A: I’m a slamming hottie, so that’s really offensive; and B: yes, I’m her.’ Do she ask for your picture? She did, but it was 4am in a club and I’m not doing that. People ask for photos all the time and I look disgusting. I’m always like: ‘Why today, when I’m sweating?’ How’s your account gone down with the clean eaters? They love it! Health coach Madeleine Shaw is on board with it and chef Tess Ward is now a good friend. Honestly Healthy’s Natasha Corrett follows me, too. It’s because it’s stupid – nobody would drink WKD for breakfast. What is the absolute worst Insta-offence? Beach yoga. Anyone smugly arching their back on a beach needs to be whacked down. Enough! And how are these people on holiday all the time? You’d think they’re having such a nice time away, but in fact they’ve been perched on that rock for an hour to get that photo. Just go on a normal holiday, where you get burnt and you get sand in your gusset. Do you think women feel shamed by Instagram? Social media only seems to show a tiny enclave of society – mostly thin, upper middle class white women. We just need to see more of normal women doing normal stuff. Most people are eating Hula Hoops at their desks right now. What about the empowering #strongnotskinny? Every person who’s ‘strong not skinny’ is already skinny – that’s what’s annoying. If there was some sort of Trunchbullesque discus thrower, then maybe I could get on board. But do you know what, Millie Mackintosh? You’re gorgeous, but you’re already skinny – strong not skinny is not a thing to apply to you. And again, it’s just telling us that we need to look a certain way. We don’t. Have you ever been trolled? Not so much. I get the occasional: ‘Ugh, don’t eat that, fattie,’ and I’m just like: ‘Well, that’s a bit pathetic, isn’t it?’ and also I’m really not. Someone said I look like an Ork on a day trip to Earth. And you know what? I’m fine. And I know I don’t look like an Ork. Do you think it’s easier now for women to break into comedy? In the current climate, it’s actually pretty good to be a woman and a good time to get into comedy. Danny Cohen [former BBC Director, now TV show creator] has that new rule on panel shows that they have to feature women and everyone is really looking for new female talent. But the only problem is, when someone finds new female talent they’ll pick that person and it will be nobody else. What could change this? People just need to recognise that people want to hear female stories. They want to see women tell it like it is. Women are so perceptive – they give such a brilliant insight. Look at Catastrophe’s Sharon Horgan – she’s amazing. And Amy Schumer just owns it – she’s like: ‘I’m a woman, I’m a fox, I’m living the life, I’m not some sad single person at all.’ It can be hard for women to move away from those clichés… Yeah, I’ve been asked: ‘Have you put your love life on hold for your career?’ and I’m like: ‘No, I’m just working really hard. I haven’t got a boyfriend right now, but if I get one tomorrow, who knows?’ [Laughs] Do you think men find it intimidating that you’re successful? I think so. I’m not sure. I think I’d find anyone who’s quite successful intimidating, man or a woman. But I’ve heard from a lot of people that the more famous you get, the less good your love life is going to be and the less people will approach you. You’re killing Insta, but you don’t really Snapchat. Why? I’m a bit rubbish, but I just feel like if I had all the platforms I’d become like the people I’m trying to parody. It’s quite vain – I don’t want everyone to know every single moment of my life Is it hard to separate your life as Stella and your life as Bella? I love having my life separate. I’m aware I’m going to have to build the brand Bella Younger, but I don’t want to compromise my privacy by doing that.