Makes Us Shop

Thought you had con­trol over your shop­ping de­ci­sions? Think again. There’s a psy­chol­ogy to shop­ping that might sur­prise you…

Look (UK) - - FIRST LOOK -

Ever been wist­fully pe­rus­ing the de­li­cious new haul on of­fer at your favourite store only to dis­cover the most amaz­ing skirt/shoes/dress tucked away around a cor­ner? Well, not to burst your bub­ble or any­thing, but you were prob­a­bly meant to find it. Your shop­ping habits may seem spe­cial to you, but we’re all psy­cho­log­i­cally pro­grammed to be­have in a cer­tain way when we’re any­where near a cash regis­ter and our favourite shop­ping haunts know it and ex­ploit it. But how? 1 Make An Im­pres­sion Those spec­tac­u­lar sar­to­rial dis­plays are there to lure you in. Why do you think stores keep their doors open with the bright­est and best clothes at the front? So you hot­foot it from the pave­ment to the till, that’s why. 2 Stride Right It’s thought that over 90 per cent of peo­ple un­con­sciously turn right on en­ter­ing a store. Sounds weird, we know, but when you think about it, most of the good stuff does seem to be po­si­tioned on that side of the store. 3 Cre­ate A Path Shops put eye-catch­ing dis­plays at the ends of aisles, cre­at­ing paths for us to walk down and con­trol­ling the di­rec­tion in which we shop. 4 Slow It Down Ever come across ‘sur­prise finds’ on top of ‘ran­dom’ plinths, or bought six pairs of socks at the check­out you didn’t need? You’ve fallen into the hands of the savvy shop gods. Those in the know call these dis­trac­tions ‘speed bumps’ as they slow us down and make us buy more stuff. 5 Hit The Check­out! Phew! You’ve reached the safety of the check­out. Be­fore treat­ing your­self to that thing you most def­i­nitely de­serve, there’s more – for who wants to miss out on those dream buys on the right-hand side? But next time we shop, we might hit the left side for kicks. You might just find your sar­to­rial soul mate.

words: Hannah Banks-walker @Hlbw

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