Prepare For Perseverance
Hailed as the new (more affordable) Self Portrait, Perseverance is the London label your wardrobe needs
We can’t hear the words Self Portrait without picturing A-listers in lattice lace dresses and pretty broderie anglaise blouses. So when we heard that new London brand Perseverance was being touted as the next SP, our hearts skipped a beat. Founded by Spanish designer Eudald Luis, Perseverance is only in its second season but has already developed its own unique aesthetic. ‘I wanted to create great pieces with quality fabrication and attention to detail but I wanted the items to be affordable,’ says Luis. His intricate lace trims, balloon-sleeve knits and oversized pussybow blouses all start below the £200 mark and are already stocked at Liberty, Avenue 32 and Flannels. Perseverance is even starting to attract a celeb following; we saw Laura Jackson at London Fashion Week wearing the amazing red ruffle dress. Trust us when we say you’re about to see a whole lot more from this label – Perseverance has paid off!
I wanted to create quality pieces that are affordable
Jacket, £270 blouse, £184 Trousers, £170 all Perseverance blouse, £108 Trousers, £108 both Perseverance
1 1 Blouse, £185 2 Dress, £330 3 Blouse, £205 4 Dress, £270 5 Midi Skirt, £215 6 Gown, £375 All Perseverance at Avenue 32