Pre­pare For Per­se­ver­ance

Hailed as the new (more af­ford­able) Self Por­trait, Per­se­ver­ance is the Lon­don la­bel your wardrobe needs

Look (UK) - - FIRST - WORDS: Han­nah Banks-walker

We can’t hear the words Self Por­trait with­out pic­tur­ing A-lis­ters in lat­tice lace dresses and pretty broderie anglaise blouses. So when we heard that new Lon­don brand Per­se­ver­ance was be­ing touted as the next SP, our hearts skipped a beat. Founded by Span­ish de­signer Eu­dald Luis, Per­se­ver­ance is only in its sec­ond sea­son but has al­ready de­vel­oped its own unique aes­thetic. ‘I wanted to cre­ate great pieces with qual­ity fab­ri­ca­tion and at­ten­tion to de­tail but I wanted the items to be af­ford­able,’ says Luis. His in­tri­cate lace trims, bal­loon-sleeve knits and over­sized pussy­bow blouses all start be­low the £200 mark and are al­ready stocked at Lib­erty, Av­enue 32 and Flan­nels. Per­se­ver­ance is even start­ing to at­tract a celeb fol­low­ing; we saw Laura Jack­son at Lon­don Fash­ion Week wear­ing the amaz­ing red ruf­fle dress. Trust us when we say you’re about to see a whole lot more from this la­bel – Per­se­ver­ance has paid off!

I wanted to cre­ate qual­ity pieces that are af­ford­able

Jacket, £270 blouse, £184 Trousers, £170 all Per­se­ver­ance blouse, £108 Trousers, £108 both Per­se­ver­ance

1 1 Blouse, £185 2 Dress, £330 3 Blouse, £205 4 Dress, £270 5 Midi Skirt, £215 6 Gown, £375 All Per­se­ver­ance at Av­enue 32

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