KENZO HITS THE HIGH STREET

You’ve seen the col­lec­tion and now you’re ask­ing ‘is KENZO x H&M re­ally worth part­ing with a slice of my salary for?’ In an in­dus­try first, we’ve put the col­lec­tion on trial – with a lit­tle help from a cou­ple of fa­mil­iar faces…

Look (UK) - - CONTENTS - words: Max­ine eggenberger @Max­fashed­i­tor

‘I’ve al­ready got a fair few bombers, but it’s im­pos­si­ble to re­sist this beauty. It’s over­sized, so I rec­om­mend balanc­ing out your shape with a stream­lined bot­tom half – jeans do the trick for me’ Clara amfo, DJ and look in­flu­encer

It’s an an­nual event. Pulses race, hearts beat faster and breath is bated. Queues start to form, el­bows are sharp­ened and even the most com­posed shop­pers of­fi­cially lose their s**t. That’s right, it’s time for this year’s H&M de­signer bo­nanza – and some­thing tells us you’re go­ing to love it.

Hot on the heels of last year’s Bal­main col­lab­o­ra­tion comes an of­fer­ing from French fash­ion house Kenzo that’s be­come a cult phe­nom­e­non with its logo sweaters, jun­gle prints and avant-garde ap­proach. Ladies and gents, let us in­tro­duce you to KENZO x H&M.

How­ever, with more ruf­fles than Moulin Rouge on rum and tiger print by the buck­et­load, can us un-model types re­ally get away with the out­ra­geous garms? Con­tin­u­ing our per­pet­ual quest to make shop­ping a stress-free or­deal, we called in Look In­flu­encers, Wha­to­livia­did.com’s Olivia Purvis and our new celeb crush, Ra­dio 1 DJ Clara Amfo, to trial the pieces so you don’t have to.

Throw in a cou­ple of Look’s most sar­to­ri­ally fear­less style ex­perts for good mea­sure and what do get? Real opin­ions that’ll help you shop smarter. The big ques­tion is, how woah will you go?

‘It looks daunt­ing, but this dress is so wear­able. I’ve paired it with a tiger print polo­neck, but it also works with black. I never thought I’d fall for pink tiger print but here I am, day­dream­ing of my new life in this frock’ max­ine, fash­ion news edi­tor

Jacket, £99.99 T-shirt, £24.99 (both sizes 6-14) Both KENZO x H&M Jeans, £55, Top­shop Shoes, £49.99, H&M

Dress, £59.99 Top, £29.99, Both KENZO x H&M

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