Founded in 1864 (yes, really) Next has become a beloved British institution, and for AW16 things are looking better than ever.…
I’m just a small-town girl, which is not, in fact, any sort of ode to the Journey song. It is, however, necessary for you to understand before I share with you my love for one of the stalwarts of the British high street. When I was around 13, my parents gave me the greatest gift of all: freedom. Off I went, birthday money in (cargo) pocket, to catch the Delaine bus – this is a very specific reference to my hometown, but one I hope the population of Bourne will appreciate – on my own for the very first time. It was just me, my friend and our hopes and dreams. And we took them to town, quite literally. We took them through town, to be precise, and all the way to Next. Yes, Next is the place where I bought clothes on my own for the first time in my life. This might not seem like a matter of great importance to you but, to me, it marks the moment when I broke free of all shackles, started picking my own outfits and thus developed an all-consuming, slightly uncontrollable love for things of a sartorial persuasion (ie, clothes). So yes, Next is nostalgic for me. But don’t think it’s in my past. Oh no. For I have seen the brand’s new collection for AW16, and it’s so good I’d even catch the Delaine to get to it. The embroidery! The lace! The sequins! Honestly, it’s packed with so many standout pieces, I don’t even know where to begin. Although might I suggest the shoes, which are all entirely wonderful? See what I mean? All-consuming. Thanks, Next.
1 Jumper, £46 2 Dress, £3 3 Jumper, £8 4 Shoes, £45, all Next 4
Dress, £85 Sandals, £35 Ring, £8 all Next