Mod­ern Shop­ping…

Want to know what's even bet­ter than Face­book, In­sta­gram and Poké­mon GO put to­gether? The beauty of mod­ern shop­ping

Look (UK) - - FIRST LOOK - WORDS: HAN­NAH BANKSWALKER @HBANKSWALKER

Iam a re­luc­tant mil­len­nial. Firstly, I hate that word. And se­condly, I’m con­vinced that in the not-so­far fu­ture, com­put­ers will take over the world and we’ll be in an I Am Le­gend-type sit­u­a­tion.s

One of the only things I do en­joy, how­ever, tech­no­log­i­cally speak­ing, is the ever-ex­pand­ing land­scape of shop­ping. That’s right. I may refuse the la­bel of mil­len­nial, but I’m a cap­i­tal­ist at heart. Where once any ma­te­ri­al­is­tic urges could only be sat­is­fied by a (usu­ally loath­some) trip to your lo­cal de­part­ment store, shop­ping can now hap­pen any­where and ev­ery­where. And at any time, too. Re­search by Bar­clay­card re­cently found that on­line pur­chas­ing peaks be­tween 10pm and mid­night. In fact, this is such a wide­spread phe­nom­e­non it’s be­come known as the ‘vam­pire econ­omy’, which puts Buffy’s wardrobe into per­spec­tive.

As well as that, the rise in shop­ping apps means that splash­ing your cash is eas­ier than ever be­fore. There are even apps to make the ac­tual process of find­ing what you want to buy a to­tal dod­dle. Snap Fash­ion, for ex­am­ple, al­lows you to search for prod­ucts based on colour and shape. What’s more, you can even up­load pic­ture swatches of hues and prints that have in­spired you – and that you re­ally, re­ally want to track down. So, if you’re look­ing for the per­fect pair of shoes to match that awk­ward-coloured frock, it’ll scour the web to track down the per­fect high-heeled coun­ter­part. Not even Face­book can do that.

The days of stressy shop­ping trips are over

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