The Best Kept Se­cret on asos

Thanks to new brand Hope & Ivy, you’ll never have a dress dilemma again

Look (UK) - - FIRST LOOK - words: Han­nah Banks-walker @Hbankswalker

There’s noth­ing quite like the feel­ing of iden­ti­fy­ing a knock-out out­fit on In­sta­gram, only to dis­cover that it doesn’t cost the earth. There we were, en­joy­ing the won­ders of so­cial me­dia when we clocked blog­ger ex­traor­di­naire Blair Eadie in a pretty phe­nom­e­nal powder blue, high-neck em­broi­dered dress.

Much to our sur­prise, the frock in ques­tion is the prod­uct of Hope & Ivy, the Bri­tish la­bel cre­ated by BFFS Beth Chilton and Sarah Sleightholm only last year. And boy, are we glad these two de­sign forces found each other! Stocked ex­clu­sively at ASOS, the col­lec­tion fea­tures stun­ning lace midis, wispy or­ganza co-ords, im­pec­ca­bly tai­lored jump­suits and, of course, that sig­na­ture em­broi­dery on ev­ery­thing.

Hand-drawn prints and frill de­tails only add to the feel­ing that these pieces were crafted for you – and no­body else. You’d think such a lux­ury would bring with it an eye­wa­ter­ing price tag, but these show­stop­pers start at a very rea­son­able £55 and there’s even a se­lec­tion of ma­ter­nity dresses.

Thanks to Hope & Ivy, your wardrobe is about to be­come your very own land of hope and glory. We couldn’t re­sist.

Dress, £10, Hope & Ivy

Top, £80, Hope & Ivy

Dress, £140, Hope & Ivy

Dress, £160, Hope & Ivy

Jump­suit, £10, Hope & Ivy

Dress, £160, Hope & Ivy

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