Anti-stress SALES

Look (UK) - - CONTENTS - Max­ine Eggen­berger, Fash­ion News Editor @Max­fashed­i­tor

Hello, my name’s Max­ine and I’ve got a con­fes­sion to make – I detest sales shop­ping. Al­ways have; long be­fore my of­fi­cial ca­reer in fash­ion be­gan. On Box­ing Day, driv­ing past the half-mile long queues out­side the lo­cal Next pity­ing the poor souls shiv­er­ing in the cold be­came as much of a fam­ily tra­di­tion as open­ing presents, eat­ing turkey and con­sum­ing more Fer­rero Rochers than should be hu­manly pos­si­ble.

Then came the in­ter­net, which brought all the car­nage and mob men­tal­ity of sales shop­ping into my front room, af­fect­ing my clos­est fam­ily and friends. I was alone, iso­lated in my ab­sti­nence and left be­wil­dered as to what all the fuss was about.

Now, though, I get it. Thanks to gad­gets and giz­mos (read: iphones/apps/on­line bas­kets) aplenty (thanks for that one, Ariel), sales shop­ping has never been eas­ier.

The of­fers have also im­proved sig­nif­i­cantly over the years. No longer must you fight fel­low ladies for trod­den-on jumpers or the odd iffy dress with holes in for a measly 20 per cent off. In­stead, all the best high street shops are at it, cut­ting prices like there’s no to­mor­row on all the hottest clob­ber, as ev­i­denced on pg 8.

The only prob­lem is that, now I’m a sales con­vert, you have a se­rial shop­per to con­tend with. Con­sider this is­sue your head­start. Good luck…

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