Hello, my name’s Maxine and I’ve got a confession to make – I detest sales shopping. Always have; long before my official career in fashion began. On Boxing Day, driving past the half-mile long queues outside the local Next pitying the poor souls shivering in the cold became as much of a family tradition as opening presents, eating turkey and consuming more Ferrero Rochers than should be humanly possible.
Then came the internet, which brought all the carnage and mob mentality of sales shopping into my front room, affecting my closest family and friends. I was alone, isolated in my abstinence and left bewildered as to what all the fuss was about.
Now, though, I get it. Thanks to gadgets and gizmos (read: iphones/apps/online baskets) aplenty (thanks for that one, Ariel), sales shopping has never been easier.
The offers have also improved significantly over the years. No longer must you fight fellow ladies for trodden-on jumpers or the odd iffy dress with holes in for a measly 20 per cent off. Instead, all the best high street shops are at it, cutting prices like there’s no tomorrow on all the hottest clobber, as evidenced on pg 8.
The only problem is that, now I’m a sales convert, you have a serial shopper to contend with. Consider this issue your headstart. Good luck…