Get your scandi on
Nobody does style quite like the Scandinavians. And when it comes to the new season, nobody’s nailing it quite like Lindex
While the world’s obsession with all things Scandi is nothing new, it shows no sign of abating any time soon. It’s hardly surprising: after all this is the region that gave us brands like Acne and Ganni – both of which have become the foundation of every cool girl’s wardrobe (Alexa Chung, we’re looking at you).
But don’t think Scandi status is reserved for the rich and famous; for SS17 there’s a high street gem waiting to be discovered. Step forward Lindex: you might think it’s a quiet, unassuming destination that deals in pretty lingerie, but this season it’s so much more than that. In fact, one glance at the Swedish label’s new lookbook and you’d be forgiven for thinking you were checking out the new collection from J. Crew.
Cool, preppy pieces meet elegant, silhouettes and luxe separates, making for one sensational capsule wardrobe. Simple tees are brought to life by the addition of trumpet sleeves; jeans come with extra-wide cuffs and military buttons; striped blouses knot at the front; and bomber jackets boast pretty embroidery. There are blush scarves, bow-adorned bags and, of course, a wide array of undies. To sweeten the deal even further, we’ve bagged you 30 per cent off to help you live the Scandi dream. Who needs hygge, anyway?
Dress, £39.99 Belt, £12.99 Jeans, £39.99 Bag, £24.99 all lindex Mules, stylist’s own