As far as It bags go, we never ex­pected this niche trend to hit the big time…

Look (UK) - - FIRST LOOK - Words: Max­ine eggen­berger @Max­fashed­i­tor

We’ve barely scratched the sur­face of 2017 and there’s al­ready an abun­dance of new trends be­ing road-tested by the fash­ion­sphere’s most sea­soned icons. Among them, you can al­ways count on the fact that there’ll be a new bag style that’ll make you ques­tion ev­ery other hand­bag you’ve ever pur­chased.

It’s clear that ev­ery de­signer was keen to get 2017 off to a pos­i­tive start – and none more so than Loewe. On a solo mis­sion to in­fin­itely lift our moods, the Span­ish fash­ion house has be­stowed upon us the cutest bag known to hu­man­ity; its Ele­phant cross-body. OK, so it might cost a cool £875, but as soon as you lay your eyes on it, you’ll in­stantly feel a zil­lion times bet­ter.

E-com guru Lyst has re­vealed that you – ye, you – have been search­ing for the bag in your thou­sands, con­tribut­ing to a 300 per cent spike in searches and a 128 per cent in­crease in sales. It’s no won­der, then, that Zara’s cre­ated this adorable homage for a teeny frac­tion of the Loewe price. But if ele­phants aren’t your thing (there’s a sen­tence I’d never thought I’d write) there are plenty of other fash­ion-for­ward fish in the sea. From uni­corns and lob­sters to pizza and rain­bows, it’s clear that

out­side-the-box ac­ces­sories are where it’s at.


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