River Island’s Designer Direction
Collaborations come and go, but River's latest Design Forum hook-up will, quite simply, blow your mind...
You know you’ve made it when you land a River Island Design Forum collab – the proof is in the fashionable punch. SIBLING, Zoe Jordan and Eudon Choi are just some of the designer heavyweights who kick-started their careers this way. For SS17, though, River Island has enlisted the talents of Margot Bowman, making her the first artist to secure the coveted spot. The Central Saint Martins grad has created an eightpiece edit for the brand, which will be exclusively stocked online from 19 February, and boy, are you in for a treat. Known for her unique, bold designs, Margot’s capsule collection features bright hues, abstract prints and powerful motifs. Basically, it’s one of those collections that’ll have everyone asking where your outfit is from and with prices ranging from £25-£65, we want the whole lot. We predict Margot will be the next big thing, so don’t delay.
Jacket, 65 Earrings, 15 Both River Island T-shirt, 18 Trousers, 40, Boots, 48, Choker, 12 Earrings, All River Island 15