The £ 320 Tee
Our fave trendsetters are already on board – but it’s clear this T-shirt’s £320 price tag isn’t off-putting for everyone…
Something’s happened. Call it a fad, call it a phenomenon – whatever you call it, it already has most of the style set in its grasp. It’s the new incarnation of the T-shirt and it’s largely thanks, of course, to Gucci. Who knew a white T-shirt, of all things, could cause such a stir? But it has. Resurrecting an old 80s logo, the Italian fashion house has managed to create yet another cult buy, which was as ubiquitous in Copenhagen as Ganni jumpers and hygge parties (we made that last bit up). At £320, it remains a world apart from the basic tops we’ve come to know, love and buy for around £7.99 (thanks H&M). But if you’re ready to jump on the fashion tee bandwagon, there are more affordable alternatives with style credentials just as lofty. Ganni, for example, is no stranger to an in-demand T-shirt. The label’s fruity tops were a hit last year and now it’s all about ‘rocket fries’. Similarly, Isabel Marant’s sporty offering and Kenzo’s iconic tiger print cost considerably less than Gucci’s, but will put just as much luxe into your outfit. Try as we might, we just can’t resist the lure of couture tees. That’s what we’re calling them, anyway.
1 £20, Gucci 2 £5, Isabel Marant Étoile 3 £80, See by Chloé 4 £0, Kenzo 5 £45, Ganni