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This week, all eyes were on Alessan­dro Michele, cre­ative direc­tor be­hind Gucci the megabrand and mas­ter­mind be­hind the Guc­ci­est of Gucci ranges known to fash­ionkind. With five cult col­lec­tions al­ready un­der his (def­i­nitely Gucci) belt, the lat­est line was al­ways go­ing to be met with mur­murs of ‘So what’s new?’ But look a lit­tle harder and you’ll see that Michele’s fail-safe for­mula has been up­dated with in­spo from UFOS, poppy prints and – dare we say it – Where’s Wally? (but to­tally in a fash way). We’re pretty sure we spot­ted Stranger Things’ Barb in there some­where too.

It’s fresh proof that the party that is Gucci goes on, with Michele sin­gle­hand­edly in­ject­ing the fun back into fash­ion. Yes, we may draw the line at full-face mesh – but you can bet your Gucci bum bag that Gucci-branded tights, head­bands and cac­tus print boots will be fill­ing up a feed near you soon. For Gucci 6.0 is In­sta-fash­ion at its very best – and why mess with per­fec­tion, eh Alessan­dro?

Whether you’re think­ing about buy­ing The Belt or have post­shop­ping sweats af­ter splash­ing out on The Tee, know this: it will never be eas­ier to jus­tify such buys, whether you drop the real Dou­ble Gs or pay homage with high street. Gucci is as rel­e­vant now as it will be come 2018. Jump in.

this Week We’re ob­sessed With...


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