This week, all eyes were on Alessandro Michele, creative director behind Gucci the megabrand and mastermind behind the Gucciest of Gucci ranges known to fashionkind. With five cult collections already under his (definitely Gucci) belt, the latest line was always going to be met with murmurs of ‘So what’s new?’ But look a little harder and you’ll see that Michele’s fail-safe formula has been updated with inspo from UFOS, poppy prints and – dare we say it – Where’s Wally? (but totally in a fash way). We’re pretty sure we spotted Stranger Things’ Barb in there somewhere too.
It’s fresh proof that the party that is Gucci goes on, with Michele singlehandedly injecting the fun back into fashion. Yes, we may draw the line at full-face mesh – but you can bet your Gucci bum bag that Gucci-branded tights, headbands and cactus print boots will be filling up a feed near you soon. For Gucci 6.0 is Insta-fashion at its very best – and why mess with perfection, eh Alessandro?
Whether you’re thinking about buying The Belt or have postshopping sweats after splashing out on The Tee, know this: it will never be easier to justify such buys, whether you drop the real Double Gs or pay homage with high street. Gucci is as relevant now as it will be come 2018. Jump in.
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