It’s the mo­ment we’ve been wait­ing for – Ch­eryl has re­vealed her baby bump as part of L’oréal Paris’ new part­ner­ship with The Prince’s Trust…

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Yes, Ch­eryl, YES! She might have been keep­ing a low pro­file re­cently, but the singer is back, look­ing fierce and fi­nally con­firm­ing what we’ve known for months: she and Liam Payne are about to be­come a mum and dad. Proudly dis­play­ing her baby bump for the first time, the photos come af­ter a re­cent in­ter­view in which Ch­eryl said: ‘I’m happier than I’ve ever been... now is a very good time in my life.’

The rea­son the 33-year-old has now de­cided to con­firm her preg­nancy af­ter months of si­lence? To pro­mote a brand new (and in­cred­i­ble) ini­tia­tive be­tween The Prince’s Trust char­ity and L’oréal Paris. The ‘All Worth It’ cam­paign will see 10,000 young peo­ple in the UK take part in self-con­fi­dence train­ing, with the aim of help­ing them stamp out self-doubt.

Self-crit­i­cism is some­thing Ch­eryl knows all about. ‘There was def­i­nitely a time when I strug­gled with self-doubt,’ she ad­mits in her new video (watch it now at ‘I’m def­i­nitely in a place now where I don’t feel like I fail at things – I feel like I learn.’

Ch­eryl’s one of 15 am­bas­sadors fronting the cam­paign, in­clud­ing Dame Helen Mir­ren, singer Louisa John­son and Katie Piper, as well as blog­ger Vic­to­ria Ma­grath (In The FROW) and model Nee­lam Gill. We were lucky enough to at­tend the Lon­don launch and af­ter hang­ing out with the stars of the cam­paign, it was clear to see that this all means a lot to them per­son­ally.

Katie, who was wear­ing a beau­ti­ful Vic­to­ria Beck­ham dress (‘I love the fit,’ she told us), ad­mit­ted it was ‘over­whelm­ing’ to be one of the am­bas­sadors, while Louisa told us that it was a ‘re­ally fun group’.

Nee­lam added: ‘I still have to give my­self a pep talk when I’m feel­ing in­se­cure be­fore a shoot. I have to take my­self to one side and re­mind my­self that ev­ery­one’s hu­man. It’s why I’m so glad to be part of this cam­paign.’

Dame Helen, who gave a con­fi­dence class to a group of young­sters at the launch, re­minded us that: ‘We have a re­spon­si­bil­ity to­wards this gen­er­a­tion to lead by ex­am­ple in what we say, how we act and what we do.’ And trust us, there’s no one who can make you feel em­pow­ered quite like Dame Helen.

Ch­eryl adds: ‘What ini­tially in­spired me to get in­volved with the Prince’s Trust was when I re­alised that if I just went back a lit­tle bit to the way I was feel­ing be­fore, I could help peo­ple to mo­ti­vate them­selves.’

Hear, hear. Turn over to learn more about the cam­paign…

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