Fash­ion Week

13 Things Ev­ery­one Knows about

Look (UK) - - LIFE -

Whether you’re off to the shows or sim­ply us­ing it as an ex­cuse to shop from your sofa, here’s what re­ally goes down at LFW


you’ll plan your out­fits in ad­vance. then change them just be­fore the show. then change them again when you see a fel­low Look staffer is rock­ing the top­shop heels you’re wear­ing.


Ticket, schmicket – dur­ing Fash­ion Week it’s to­tally ac­cept­able to drink Cham­pagne at 10am on a Sun­day while hav­ing your hair done (with­out irony). So LFW.


Queue rage is thing. Try stand­ing in the cold, rain and wind while try­ing to pro­tect your blow-dry and spot Jour­dan Dunn at the same time. Also, when you get to the front, there’s al­ways some­one who can’t be found on the list. Cue drama.


ne­go­ti­at­ing the Frow can be a night­mare. prac­tise sit­ting on one bum cheek be­cause se­ri­ously, this is how you’ll sit for the en­tire week. space is key!


Écoutez! Ev­ery fash­ion dar­ling knows that talk­ing means you might get snapped look­ing less than your best. Take your cue from Sofia Richie,who says: ‘I try to talk with­out mov­ing my lips.’ Yes, se­ri­ously.


a pit full of an­gry fash­ion pho­tog­ra­phers will yell ‘un­cross your legs!’ at you at ev­ery show. heaven for­bid your shoes ruin their per­fect shot!


You will, more than likely, get stuck be­hind a street style star and there­fore get shoved out the way – don’t let your out­fit take it per­son­ally. Wear shades at all times so you can roll your eyes ag­gres­sively with­out be­ing papped.


Goodie bags usu­ally in­clude some sort of pop­corn and a juice; this will be your ac­ci­den­tal Fash­ion Week diet. We’ve heard ru­mours of fash­ion eds trav­el­ling home via Maccy D’s driv­ethrus, but these are un­con­firmed. Ahem.


run­ning in heels be­comes a real thing. sprint­ing be­tween shows in your kit­ten heels is com­mon, as is ar­riv­ing at said show sweaty and out of breath only to find it’s run­ning late.


Side-eye is a sport. Ob­vi­ously ev­ery­one’s try­ing to see who’s FROW – but you can’t just openly stare. Watch­ing the fash pack try not to gawp is one of Look’s fave ac­tiv­i­ties.


the phone jug­gle strug­gle is real. try­ing to in­sta­gram, snapchat and stream a Face­book live is no easy feat. We’re still try­ing to master this one.


Re­turn of the flats: by day three, the heels will be long gone and ev­ery­one will be in train­ers. If it’s good enough for Dior…


Most im­por­tantly of all, if you haven’t made it to any shows – panic not! Fash­ion Week is ba­si­cally a big party that cel­e­brates next sea­son’s shop­ping list. Sup­port the cause and start buy­ing yours now, then upload a #LWIW on In­sta­gram for good mea­sure. Mmm, shop­ping…

Alexa and co en­joy the onebum-cheek seat

Pho­tog­ra­phers to you: ‘Move your damn foot!’

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