13 Things Everyone Knows about
Whether you’re off to the shows or simply using it as an excuse to shop from your sofa, here’s what really goes down at LFW
you’ll plan your outfits in advance. then change them just before the show. then change them again when you see a fellow Look staffer is rocking the topshop heels you’re wearing.
Ticket, schmicket – during Fashion Week it’s totally acceptable to drink Champagne at 10am on a Sunday while having your hair done (without irony). So LFW.
Queue rage is thing. Try standing in the cold, rain and wind while trying to protect your blow-dry and spot Jourdan Dunn at the same time. Also, when you get to the front, there’s always someone who can’t be found on the list. Cue drama.
negotiating the Frow can be a nightmare. practise sitting on one bum cheek because seriously, this is how you’ll sit for the entire week. space is key!
Écoutez! Every fashion darling knows that talking means you might get snapped looking less than your best. Take your cue from Sofia Richie,who says: ‘I try to talk without moving my lips.’ Yes, seriously.
a pit full of angry fashion photographers will yell ‘uncross your legs!’ at you at every show. heaven forbid your shoes ruin their perfect shot!
You will, more than likely, get stuck behind a street style star and therefore get shoved out the way – don’t let your outfit take it personally. Wear shades at all times so you can roll your eyes aggressively without being papped.
Goodie bags usually include some sort of popcorn and a juice; this will be your accidental Fashion Week diet. We’ve heard rumours of fashion eds travelling home via Maccy D’s drivethrus, but these are unconfirmed. Ahem.
running in heels becomes a real thing. sprinting between shows in your kitten heels is common, as is arriving at said show sweaty and out of breath only to find it’s running late.
Side-eye is a sport. Obviously everyone’s trying to see who’s FROW – but you can’t just openly stare. Watching the fash pack try not to gawp is one of Look’s fave activities.
the phone juggle struggle is real. trying to instagram, snapchat and stream a Facebook live is no easy feat. We’re still trying to master this one.
Return of the flats: by day three, the heels will be long gone and everyone will be in trainers. If it’s good enough for Dior…
Most importantly of all, if you haven’t made it to any shows – panic not! Fashion Week is basically a big party that celebrates next season’s shopping list. Support the cause and start buying yours now, then upload a #LWIW on Instagram for good measure. Mmm, shopping…
Alexa and co enjoy the onebum-cheek seat
Photographers to you: ‘Move your damn foot!’