Rouje is the label you need to nail insouciant, sexy French style. Launched by real-life Frenchwoman and general social butterfly Jeanne Dumas, it’s packed with velvet jumpsuits, flirty tea dresses, suede jackets, faux fur and slogan T-shirts, all striking the perfect balance between dressed down and dressed up. The online shop even has a #Lesfillesenrouje section, showcasing which inimitably fabulous Gallic girl has worn what. The latest addition? It could be you.
Jeans, £110 Coat,