Meet the lingerie that’s going to transform your underwear drawer into something truly wonderful…
Gone are the days when fashion was all about killer heels and tight dresses. Of course, you can still find those things, but thankfully the industry has adopted a more comfortable approach of late and we couldn’t be happier about it. From the loafers that have brought flat shoes to chic new heights to the slogan sweaters influencers wear on repeat, practical is definitely the new cool and now underwear is following suit.
Enter sloggi, the lingerie giant that’s hell-bent on making bras more bearable with its new Wow Comfort range. The label has pulled together its 37 years of expertise to create what might just be the most comfortable bra in the world.
Unlike other bras that boast keeping-up capabilities, the Wow Comfort bra features no underwiring whatsoever. Instead, its innovative Comfycups technology ensures flawless, flexible support without having to employ the use of constricting materials, making it the perfect bra for the girl who’s always on the go. That’ll be all of you, then! Akin to a second skin, this bra (which goes up to a D-cup) leaves you feeling great inside and out. So you can just get on with being fabulous.
Wow Comfort bra, £20, sloggi