THE CON­SCIOUS CLOSET

One of the high street’s lead­ing lights when it comes to sus­tain­able fash­ion, H&M’S new drop will blow your mind

Look (UK) - - NEWS - words: hannah banks-walker @hbankswalker

If we were to show you dresses made from rub­bish found scat­tered along the sea shore and skirts made from re­cy­cled plas­tic bot­tles, how would you ex­pect them to look? Would you as­sume they would in fact be sweep­ing gowns adorned with sculp­tural frills? Would you imag­ine that said gowns would hit the red car­pet? Let’s as­sume you an­swered no to those ques­tions. We hope you like sur­prises, as H&M’S new Con­scious Exclusive Col­lec­tion is ex­actly what we’ve de­scribed.

The key piece? An ethe­real, blush-hued gown re­cently worn by Rooney Mara to the Van­ity Fair Os­cars af­ter­party, crafted from fab­ric made of re­cy­cled shore­line waste. The rest of the range is just as dreamy and, more im­por­tantly, just as eth­i­cal. Se­quin cami tops with rib­bon de­tail, beau­ti­ful silk skirts with ab­stract flo­ral prints, cos­tume jew­els, screen-printed jack­ets and even a floor-sweep­ing tulle dress for any prospec­tive brides. Even the mules, with their dec­o­ra­tive heels, are more art­work than high-street sta­ple.

Su­per­model Natalia Vo­di­anova is the face of the Con­scious Exclusive range and says: ‘H&M’S col­lec­tion shows how the best style can be mind­ful of the planet, to help pro­tect it for the fu­ture. It’s all so de­sir­able, with pieces made in sus­tain­able ma­te­ri­als that you want to wear for sea­sons to come.’

As well as ir­re­sistible wom­enswear, the col­lec­tion fea­tures men’s pieces and, for the first time, kidswear, as well as a set of eco­log­i­cal fra­grances. Launch­ing on 20 April, these re­ally are the kind of clothes to queue for. See you in line…

Dress, as worn by Natalia, £149.99 Con­scious Exclusive Col­lec­tion at H&M

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