Look (UK) - - CONTENTS -

Pink. Never be­fore has a colour sparked so much con­tro­versy. From a young age, it’s drilled into us to that pink is in­deed for girls while blue is re­served for boys. Now, though, we’re call­ing b*#!$@%t. The pink pussy­power hats that dec­o­rated heads at anti-trump ral­lies prove that the shade has shaken off its stereo­typ­i­cal shack­les to be­come a piv­otal tool in the fem­i­nist fight.

Prior to this, though, I was never pink’s big­gest fan. It’s only now that I re­alise how much the colour has in­flu­enced my life. It makes up the logo of the mag­a­zine that won my heart 10 years ago and has, in turn, pro­vided me with the job of my dreams. It’s also the colour Ben­e­fit has based its Bold Is Beau­ti­ful char­ity cru­sade on. As part of its an­nual phil­an­thropic ini­tia­tive, Ben­e­fit has launched the UK’S first all-pink char­ity shop in order to raise funds for Refuge and Look Good Feel Bet­ter, and we’ve ded­i­cated this very spe­cial is­sue to the cause, turn­ing our pages pink to shout about it. From brow waxes with 100 per cent of the pro­ceeds go­ing to the char­i­ties to our Look X Ben­e­fit party, there’s lots of ways you can get in­volved in the fundrais­ing ac­tion – see p16.

Per­son­ally, I’ll be wear­ing pink with pride for the rest of my days, know­ing that it binds me and you and ev­ery woman to­gether in our strug­gle for equal rights/pay/op­por­tu­ni­ties/ ed­u­ca­tion/life. I im­plore you to join me…

Max­ine Eggen­berger


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