THE COLOUR PINK
Pink. Never before has a colour sparked so much controversy. From a young age, it’s drilled into us to that pink is indeed for girls while blue is reserved for boys. Now, though, we’re calling b*#!$@%t. The pink pussypower hats that decorated heads at anti-trump rallies prove that the shade has shaken off its stereotypical shackles to become a pivotal tool in the feminist fight.
Prior to this, though, I was never pink’s biggest fan. It’s only now that I realise how much the colour has influenced my life. It makes up the logo of the magazine that won my heart 10 years ago and has, in turn, provided me with the job of my dreams. It’s also the colour Benefit has based its Bold Is Beautiful charity crusade on. As part of its annual philanthropic initiative, Benefit has launched the UK’S first all-pink charity shop in order to raise funds for Refuge and Look Good Feel Better, and we’ve dedicated this very special issue to the cause, turning our pages pink to shout about it. From brow waxes with 100 per cent of the proceeds going to the charities to our Look X Benefit party, there’s lots of ways you can get involved in the fundraising action – see p16.
Personally, I’ll be wearing pink with pride for the rest of my days, knowing that it binds me and you and every woman together in our struggle for equal rights/pay/opportunities/ education/life. I implore you to join me…
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