Ben­e­fit is us­ing the power of eye­brows and the colour pink (yes, re­ally) to em­power women all over the UK. Now, all the brand needs is you…

Look (UK) - - THE PINK ISSUE -

Usu­ally when you get your brows seen to or spend a week­end pe­rus­ing the shops for that killer new out­fit, the only per­son you’re re­ally help­ing is your­self. Our beauty regimes are hardly a phil­an­thropic ven­ture. But, thanks to Ben­e­fit, that’s all about to change.

The beauty brand is back with its an­nual Bold Is Beau­ti­ful Pro­ject, rais­ing much-needed funds for two char­i­ties: Refuge, an or­gan­i­sa­tion that sup­ports women and chil­dren es­cap­ing do­mes­tic vi­o­lence, and Look Good Feel Bet­ter, which aims to im­prove the self-es­teem and well-be­ing of women and teenagers deal­ing with the ef­fects of can­cer treat­ment.

Ben­e­fit will be open­ing a brand-new pop-up char­ity shop called #Raiseabrow, sell­ing ev­ery­thing from clothes and can­dles to books and bags – all do­nated by celebri­ties, ma­jor high-street brands (think ASOS and GHD) and even your favourite In­sta­gram in­flu­encers. Oh, and ab­so­lutely ev­ery­thing will be pink.

Launch­ing in Lon­don on Fri­day 31 March, #Raiseabrow will tour the UK, vis­it­ing Dublin and Glas­gow, too. And if you can’t get to any of those cities, you can get in­volved with the ebay auc­tion, live from 1 April, sell­ing luxe treats like a signed Lulu Guin­ness clutch and even wed­ding dresses. Fail­ing that, visit any Ben­e­fit Brow Bar dur­ing April for an eye­brow wax and 100 per cent of the prof­its will go to the two char­i­ties – and you’ll re­ceive a free Ben­e­fit gift worth £10! Plus, we’ll be of­fer­ing Look read­ers 20 per cent off all pur­chases at ben­e­fit­cos­met­ics. See p25 for de­tails and to find out how we’re per­son­ally cham­pi­oning the cam­paign.

Do­nate your own pink pieces at the#raiseabrow shop or just get your eye­brows done. Ei­ther way, you’ll be mak­ing a huge dif­fer­ence to women’s lives around the coun­try. And there’s noth­ing more em­pow­er­ing than that.

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