How We’re Re­claim­ing THE COLOUR pink

The most gen­der-loaded of colours is fast be­com­ing a sym­bol for women’s rights and gen­der equal­ity. It’s pink, but not as you know it

Look (UK) - - THE PINK ISSUE -

Dur­ing the women’s marches around the world, in which mil­lions of peo­ple came to­gether to protest against Trump’s misog­yny, there was some­thing that stood out. It wasn’t just the strong sense of unity or the witty plac­ards; it was ac­tu­ally an item of cloth­ing adopted by thou­sands: the pink ‘pussy­hat’.

Worn as a sym­bol of sol­i­dar­ity and de­fi­ance – and in ref­er­ence to Trump’s own ad­mis­sions of sex­ual ha­rass­ment – it was quickly adopted by celebri­ties who took to In­sta­gram to de­clare their al­le­giance to the fight to up­hold women’s ba­sic rights. Since then, it’s even ap­peared on the cat­walk at Mi­lan Fash­ion Week, with Mis­soni stag­ing a silent protest as mod­els marched in their own pink hats with ears.

It’s no co­in­ci­dence that they’re pink, ei­ther. We’ve all grown up with the idea that pink is the very essence of fem­i­nin­ity – ev­ery­thing that’s pretty, soft and un­threat­en­ing. But now it’s not just a sig­ni­fier for fem­i­nists; it’s also a menswear sta­ple. Gucci, Top­man De­sign and Haider Ack­er­mann have all cham­pi­oned pink as the hottest hue for the boys.

In fact, as colour psy­chol­o­gist Karen Haller ex­plains, pink could be the key to gen­der equal­ity: ‘Pink is car­ing, nur­tur­ing and com­pas­sion­ate – traits that aren’t de­fined by be­ing fe­male. Show­ing your softer side, male or fe­male, doesn’t mean you can’t be your own per­son and have your own strengths,’ she says.

The shade has even been rev­o­lu­tionised for the new gen­er­a­tion, with rose quartz quickly be­com­ing known as ‘Mil­len­nial Pink’ largely due to its pop­u­lar­ity on In­sta­gram (a so­cial net­work ex­tremely pop­u­lar with, um, mil­len­ni­als). Here’s hop­ing for a pink takeover IRL, too. We could do with a rose-tinted world.

The pink ‘pussy­hat’ was worn as a sym­bol of de­fi­ance

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