How We’re Reclaiming THE COLOUR pink
The most gender-loaded of colours is fast becoming a symbol for women’s rights and gender equality. It’s pink, but not as you know it
During the women’s marches around the world, in which millions of people came together to protest against Trump’s misogyny, there was something that stood out. It wasn’t just the strong sense of unity or the witty placards; it was actually an item of clothing adopted by thousands: the pink ‘pussyhat’.
Worn as a symbol of solidarity and defiance – and in reference to Trump’s own admissions of sexual harassment – it was quickly adopted by celebrities who took to Instagram to declare their allegiance to the fight to uphold women’s basic rights. Since then, it’s even appeared on the catwalk at Milan Fashion Week, with Missoni staging a silent protest as models marched in their own pink hats with ears.
It’s no coincidence that they’re pink, either. We’ve all grown up with the idea that pink is the very essence of femininity – everything that’s pretty, soft and unthreatening. But now it’s not just a signifier for feminists; it’s also a menswear staple. Gucci, Topman Design and Haider Ackermann have all championed pink as the hottest hue for the boys.
In fact, as colour psychologist Karen Haller explains, pink could be the key to gender equality: ‘Pink is caring, nurturing and compassionate – traits that aren’t defined by being female. Showing your softer side, male or female, doesn’t mean you can’t be your own person and have your own strengths,’ she says.
The shade has even been revolutionised for the new generation, with rose quartz quickly becoming known as ‘Millennial Pink’ largely due to its popularity on Instagram (a social network extremely popular with, um, millennials). Here’s hoping for a pink takeover IRL, too. We could do with a rose-tinted world.
The pink ‘pussyhat’ was worn as a symbol of defiance