Is This The Coolest BRAND
On The high street? Uniqlo has quietly become the high street’s high fash tour de force. With a collab with J.W. Anderson on its way, it’s time to embrace the Uniqlo universe
As far as designer collaborations go, Uniqlo likes to approach them with less noise than other brands. There’s no social media takeover and no super-celeb endorsements. The high street store has, for example, been working with former Hermès artistic director Christophe Lemaire for the past few years and the designer now heads up his own line, Uniqlo U.
The aesthetic is clean, timeless and takes a directional approach to classic pieces like short-sleeved shirts, shift dresses and pleated midi skirts. And if one fashion force wasn’t enough, Uniqlo also works with French style pin-up Inès de La Fressange, who creates basics elevated by her contemporary take on femininity.
Joining the fray is Brit J.W. Anderson, renowned for his innovative designs. The multi-award-winning designer will create both menswear and womenswear for AW17. While we’ll have to wait to see what this collab looks like, we can content ourselves with offerings available right now. Heat tech and high fashion? It could only be Uniqlo.