Your Next Purchase? THIS DRESS
With a campaign starring supermodel Liu Wen, Next’s new season mojo is intact. In fact, people are already after one piece in particular…
Last summer, the world (no exaggeration) lost its head over Ukrainian designer Vita Kin’s dresses, which are a bohemian dream – all billowing sleeves, soft cotton and intricate vyshy vanka embroidery. We pined for them, the fashion set (Man Repeller’s Leandra Medine, Miroslava Duma, Pandora Sykes and Chiara Ferragni to name but a few) Instagrammed them and now the high street has adopted the trend.
We haven’t, however, seen any dress more enjoyable than Next’s breezy new buy. Part of the new summer offering, this little frock can be seen on the supermodel frame of Liu Wen in the brand’s high summer campaign (shot by acclaimed street style photographer Phil Oh) and has sent the public crazy on Instagram. When Next posted a pic, comments ranged from ‘Love this dress!’ to ‘How do I buy this??’ and ‘Why do they taunt me with more embroidery?!’. We feel you, ladies. With some sizes already sold out (don’t worry, you can pre-order for a later delivery online), this is shaping up to be one of the most coveted high street buys of the season, so get your skates on. If worst comes to worst and you can’t get your hands on it, there’s a similar style of blouse, which comes in red and blue. Looks like we can all live out our boho dreams this summer, then.
Top, £40, Next
Top, £40, Next