‘I Had So­cial Surgery’

Nose job: £5K; lip fillers: £300; nail­ing that one per­fect selfie? Price­less

Look (UK) - - COVER STORY -

Satur­day night, one selfie in and you’ve al­ready racked up 50 likes in 30 min­utes. Let’s be hon­est: this selfie game gives us a scary buzz. Be­ing ‘ad­dicted’ to likes feels shame­fully un­cool, but last year psy­cho­log­i­cal find­ings com­pared the feel­ing to eat­ing cho­co­late or win­ning money (and let’s face it, we’re big fans of do­ing those things too). But while most peo­ple work on an­gles (your best side is your left, ap­par­ently), flaw­less con­tour­ing and ‘the per­fect light­ing’, there’s a darker – and frankly ter­ri­fy­ing – new realm to achiev­ing a win­ning selfie. Say hello to ‘so­cial surgery’, where cos­metic pro­ce­dures have one sole pur­pose: look­ing good on the ’gram.

In a re­cent survey by the Amer­i­can Acad­emy of Fa­cial Plas­tic and Re­con­struc­tive Surgery*, 42 per cent of sur­geons said look­ing bet­ter in self­ies was a re­ported in­cen­tive for their pa­tients’ surgery. ‘Con­stantly see­ing your­self from un­flat­ter­ing an­gles can take its toll on your self-esteem,’ said plas­tic sur­geon Fred Fe­dok.

It’s not just a con­fi­dence is­sue. For celebs es­pe­cially, go­ing un­der the knife is part of a lu­cra­tive busi­ness plan. Af­ter all, when it comes to brand en­dorse­ments, the more the fol­low­ers you have, the more the brand will fork out for each spon­sored post.

In an in­ter­view last week, 24-year-old Love Is­land con­tes­tant Malin An­der­s­son (whose epic show­down with ex-beau Terry Walsh ba­si­cally made our sum­mer 2016) re­vealed she’d spent £7,000 on cos­metic surgery to look good on her so­cial me­dia chan­nels. ‘If you look at my In­sta­gram, there are no pic­tures with my boobs out or bikini shots. I hated them,’ says Malin.‘[now] I’m tak­ing self­ies left, right and cen­tre.’ We ad­mire Malin’s hon­esty (and we reckon she’s al­ways looked incredible) – but is any­one else freak­ing out? We don’t know about you, but we’ll be stick­ing to fil­ters and funny memes for now…

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