‘I Had Social Surgery’
Nose job: £5K; lip fillers: £300; nailing that one perfect selfie? Priceless
Saturday night, one selfie in and you’ve already racked up 50 likes in 30 minutes. Let’s be honest: this selfie game gives us a scary buzz. Being ‘addicted’ to likes feels shamefully uncool, but last year psychological findings compared the feeling to eating chocolate or winning money (and let’s face it, we’re big fans of doing those things too). But while most people work on angles (your best side is your left, apparently), flawless contouring and ‘the perfect lighting’, there’s a darker – and frankly terrifying – new realm to achieving a winning selfie. Say hello to ‘social surgery’, where cosmetic procedures have one sole purpose: looking good on the ’gram.
In a recent survey by the American Academy of Facial Plastic and Reconstructive Surgery*, 42 per cent of surgeons said looking better in selfies was a reported incentive for their patients’ surgery. ‘Constantly seeing yourself from unflattering angles can take its toll on your self-esteem,’ said plastic surgeon Fred Fedok.
It’s not just a confidence issue. For celebs especially, going under the knife is part of a lucrative business plan. After all, when it comes to brand endorsements, the more the followers you have, the more the brand will fork out for each sponsored post.
In an interview last week, 24-year-old Love Island contestant Malin Andersson (whose epic showdown with ex-beau Terry Walsh basically made our summer 2016) revealed she’d spent £7,000 on cosmetic surgery to look good on her social media channels. ‘If you look at my Instagram, there are no pictures with my boobs out or bikini shots. I hated them,’ says Malin.‘[now] I’m taking selfies left, right and centre.’ We admire Malin’s honesty (and we reckon she’s always looked incredible) – but is anyone else freaking out? We don’t know about you, but we’ll be sticking to filters and funny memes for now…