6. Cre­ate A Dou­ble Iden­tity?

It's a trend started by teens but it's turn­ing into a mil­len­nial move­ment

Look (UK) - - COVER STORY -

The words Fin­sta and Rin­sta might mean noth­ing to you at the mo­ment, but they’re 100 per cent com­ing your way. The phe­nom­e­non is a mil­len­nial is­sue, whereby teenagers have a ‘Fin­sta’ (fake In­sta­gram), which is a pri­vate ac­count show­ing real shots of how they’re liv­ing their lives, while their ‘Rin­sta’ (real Insta) is a pub­lic front that they’re happy for pry­ing par­ents to see.

But it’s now not just Gen Z tak­ing part as more and more twen­tysome­things op­er­ate a sim­i­lar pol­icy to en­sure work bosses can't see those shame­less self­ies and drunken pic­tures from last Satur­day night.

Heidi,31, a dig­i­tal de­signer from Croy­don, ad­mits to be­ing part of this new breed. ‘I have two sep­a­rate ac­counts but one is just for me and my close friends as it’s where we put the fun­ni­est photos,’ she says. ‘My work one, on the other hand, is very el­e­gant, full of de­sign work and art in­spi­ra­tion as I know fu­ture em­ploy­ers might check it. It just makes sense.’

We’re to­tal Insta ad­dicts, but even think this is tak­ing things to an ex­haust­ing new level.

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