4. Buy Your Followers ?
Organic growth isn’t always necessary when you can just cheat
They’ve grown their following in a shady way
Ever been suspicious of those random accounts that start liking every picture? No, it’s not an ex who’s madly in love with you – instead, it’s much more likely to be an automated ‘like’ from a fake account. That’s because buying followers and using ‘robots’, or ‘bots’ as they’re more commonly known, are now commonplace tactics that are as likely to be adopted by individuals as they are major corporations.
‘A brand could purchase Twitter followers, Facebook likes, Instagram followers, even Youtube views, retweets, tweet likes, Facebook shares, anything,’ says social media specialist Jodie Cook (Jodiecook.com). ‘There are hundreds of cheap sites that offer these services and some companies even make guarantees that their bots are based in a certain country or are real accounts.’
It’s something blogger Em Sheldon (@emshelx) spoke up about recently. ‘If someone’s liking really weird photos, and usually it’ll be at 4am, that’s something to be suspicious about. These accounts will also often like all your photos but not follow you. It’s following people and then unfollowing if they don’t follow back and it’s tricking people into thinking they’re liking their image, so that person then likes their images back. It’s cheating engagement.’
Jodie agrees and says it’s ‘glaringly obvious’ when someone has used bot services: ‘Usually an account will have a high number of followers but low engagement.’
Several social platforms have measures in place to remove pages or posts they suspect, but is it so bad? ‘I want hard-working, genuine, passionate people to get opportunities, not people who’ve cheated their way to the top,’ Em tells Look. ‘Of course people are entitled to be upset about people getting awesome opportunities and a lot of money when they’ve grown their following in a shady way.’
The solution is to focus on engaging your followers and posting ‘relevant, interesting content’ says Jodie. See p75 for tips...