The Real Cost of In­sta­gram

(By Some­one Who Knows) There’s no deny­ing that In­sta­gram is deemed a rich girl’s game, but Look’s Max­ine has learned the hard way that try­ing to keep up can leave you in a bit of a pickle…

Look (UK) - - FIRST - words: Max­ine eggen­berger @Max­fashed­i­tor

Be­ing a girl who likes to shop comes with its own unique set of stereo­types. While I have, ad­mit­tedly, been known to squeal at the sight of ex­cel­lent shoes, I’ve never pushed a fel­low shop­per out of the way to snag a bar­gain or tried in vain to pay for a de­signer dress by split­ting the cost across seven credit cards – only to have them de­clined.

Over the years, though, the thrill of spend­ing has led me to make some ques­tion­able de­ci­sions. Al­though my shop­ping habits would sug­gest oth­er­wise, I am by no means rich. Ded­i­cat­ing my life to fash­ion, I’ve con­se­quently cho­sen a ca­reer that’ll al­ways mean I’m sig­nif­i­cantly less well off than my friends (prob­a­bly more so than they re­alise). The rea­son for this? In­sta­gram.

I’ve gone to great lengths to make my In­sta­gram look as­pi­ra­tional. To make it look more premium than my bank bal­ance al­lows. And to do so has re­quired com­pro­mise. I have beans on toast on aver­age three times a week. I’ve delved into my ISA more times than I can count – los­ing interest, yes, but gain­ing clothes. I’ve for­gone fam­ily hol­i­days to af­ford my­self new bags. It’s tragic.

And yes, while my job has undis­puted perks in the form of dis­counts, press trips and some very gen­er­ous gifts, I still pay for 95 per cent of the pieces I strate­gi­cally post on so­cial me­dia.

Don’t get out the vi­o­lins, though – I’m far from hard done by. The point I’m try­ing to make, how­ever, is that it’s all a cha­rade – and some peo­ple are bet­ter at play­ing the game than oth­ers. In­stead of try­ing to keep up with end­less #ootd posts, I’m now at­tempt­ing to in­vest in pieces that not only have greater longevity but also, nat­u­rally, look great on my feed and aren’t one-post ponies.

My name is Max­ine and I am an In­sta­gram ad­dict. Only now, I’m in re­mis­sion.

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