Look (UK) - - CONTENTS - @Gil­lyferg

Look LOVES so­cial me­dia. If it’s got a #fash­tag then we’re all over it, like any du­ti­ful so­cial shop­per should be. Each morn­ing we scroll through the trends like they’re go­ing out of fash­ion (which they will – so­cial trends are no­to­ri­ously fast and fickle) be­fore post­ing an artsy ‘cof­fee, amirite!?’ pic for good mea­sure. Yet the ridicu­lous­ness of it all slapped me smack in the face last week. Sure, I fanny around with flat lays and ask The Hus­band to take end­less shots of my #ootds, but when faced with swarms of women, plus per­sonal pho­tog­ra­phers, queu­ing to take the clas­sic ‘itchy head doorstep pose’ on a blos­som-lined street in Lon­don, it struck me: WTF ARE WE ALL DO­ING!? Which is why Look’s en­cour­ag­ing women to ‘Get Real’ this week, post­ing zero- BS im­ages that cheer­fully poke fun at our­selves. No, we will not stop us­ing so­cial me­dia (see above love), but we do have a re­spon­si­bil­ity to younger generations to tell it like it is once in a while. Fil­ter-free.

In this week’s #Getrealissue, Look’s In­flu­encers of­fer a re­al­is­tic take on what life’s re­ally like be­hind the ’gram, from fab free­bies to the more sin­is­ter so­cial surgery and ‘Insta anx­i­ety’ in all its guises. Want to have your say? Like us on Face­book/ LOOKMAG for LOOKLIVE de­bates (see p20) and spread the #Getrealissue mes­sage. How? 1. Post a pic­ture. 2. Cap­tion with the tries it took to get it. 3. Say why you want to get real – tag­ging @Look Mag­a­zine and #Getrealissue. In the mean­time, en­joy the is­sue #Nofil­ters, nat­u­rally…

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