this week we’re ob­sessed with…

Look (UK) - - CONTENTS - @Gil­lyferg

And more specif­i­cally, the five sum­mer buys set to bag us all likes IRL and in In­sta-life, mi­nus any real ef­fort.

For ever since the SS17 look­books landed at Look HQ way back in Septem­ber, we’ve been champ­ing at the metaphor­i­cal (probs Gucci) bit to cham­pion the Best Buys for Sum­mer 2017™.

This week it’s the turn of the five power brands – all des­tined to ‘pull a Self-por­trait’ and be­come next sea­son’s most spot­ted items. Hold onto your hats for:

1. @Pi­rate­sand­vi­o­lets – for ser­vices to the round straw bas­ket bag. Pimp yours with pom­poms as stan­dard, £48.

2. @Pam­pelonecloth­ing – a Look favourite. Treat your­self then sit back and watch the likes roll in.

3. @Rae­feather – for sum­mer slides, ’spadrilles and state­ment clutches aplenty. Im­pos­si­ble to re­sist.

4. @Rixolon­don – shop fast, and shop well: these Rixo hits don’t mess around (see p25).

5. @ASOS – for their rain­bow avi­a­tors, AKA ‘rai-vi­a­tors’. Slap some on your face, stat.

With sum­mer in 44-ish days and count­ing (and we are count­ing), Look’s here to keep you up­dated with the brands to know now and next sea­son – for who doesn’t like a high street heads up?! Let the sum­mer shop­ping urges start now…

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