DENIM DOC­TOR

Say hello to Swede brand Dr. Denim, a blues range so good you’ll won­der how your wardrobe ever sur­vived with­out it

Look (UK) - - FIRST LOOK - words: BRI­DIE WILKINS @BRI­DIEWIL­KINS

Be­yond keep­ing tabs on our exes (just us?), In­sta­gram pro­vides us with the ca­pac­ity to do a lot of other things – like scop­ing out new fash­ion la­bels. The lat­est brand to hit our radar? Dr. Denim. Join­ing the il­lus­tri­ous Scandi style ranks, the com­pany was founded in a base­ment in Swe­den by two broth­ers, who pro­ceeded to launch an of­fer­ing of the best, most ef­fort­less denim we’ve ever seen. Hardly sur­pris­ing, then, that the In­sta­gram style cir­cuit is over­flow­ing with #ootd shots fea­tur­ing the la­bel.

Each pair of jeans is likely to set you back around £45 and you can choose from ‘skin tight’, ‘tight’, ‘reg­u­lar’ or ‘loose’ fit. As well as jeans, there are tops, skirts, jump­suits, dresses, dun­gas and jack­ets, too.

The fact that ASOS has al­ready re­stocked the brand twice this sea­son tells us it’s time for us all to start draft­ing up our wish lists. Doc­tor’s or­ders.

Skirt, £40, Dr. Denim 5 2 1 Jeans, £50 2 Skirt, £50 3 Dress, £50 4 Jacket, £50 5 Shorts, £35 6 Dress, £65 all Dr. Denim 6 3

Dun­ga­rees, £60, Dr. Denim

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Jeans, £40, Dr. Denim

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