Say hello to Swede brand Dr. Denim, a blues range so good you’ll wonder how your wardrobe ever survived without it
Beyond keeping tabs on our exes (just us?), Instagram provides us with the capacity to do a lot of other things – like scoping out new fashion labels. The latest brand to hit our radar? Dr. Denim. Joining the illustrious Scandi style ranks, the company was founded in a basement in Sweden by two brothers, who proceeded to launch an offering of the best, most effortless denim we’ve ever seen. Hardly surprising, then, that the Instagram style circuit is overflowing with #ootd shots featuring the label.
Each pair of jeans is likely to set you back around £45 and you can choose from ‘skin tight’, ‘tight’, ‘regular’ or ‘loose’ fit. As well as jeans, there are tops, skirts, jumpsuits, dresses, dungas and jackets, too.
The fact that ASOS has already restocked the brand twice this season tells us it’s time for us all to start drafting up our wish lists. Doctor’s orders.
Skirt, £40, Dr. Denim 5 2 1 Jeans, £50 2 Skirt, £50 3 Dress, £50 4 Jacket, £50 5 Shorts, £35 6 Dress, £65 all Dr. Denim 6 3
Dungarees, £60, Dr. Denim
Jeans, £40, Dr. Denim