IT Cosmetics Bye Bye Under Eye Concealer, £21
co-founded by Jamie Kern lima, who suffers from rosacea, IT cosmetics formulas are designed to cover up without looking cakey.
Tested by: gabrielle dyer, beauty Writer ‘After a night of no sleep, I applied this concealer under my eyes and, once buffed in, my pesky dark circles were barely visible. It’s a heavy-duty formula, so you only need the tiniest bit. The best thing about it is its staying power – a check-up in the mirror a few hours later and I still look fresh-faced.’ RATING: 10/10