We Saw It FIRST
Presenting the hottest new brand in town: I Saw It First. Ruling the UAE’S fashion roost since 2011, it’s finally landed here. Get excitedé
On a scale of one to 10, how much does it gripe you when a friend turns up in something you’d pointed out while shopping? We’d give it an 11. Maybe 12. Initially, that’s what swayed us when it came to I Saw It First – the name. If you’re anything like us, you’ll have thought those exact words many a time before.
Beyond that, the fact the brand has only just launched in the UK means people are way less likely to have seen ‘it’ first. Then there’s the clothes. Bold colours, statement shapes and luxe fabrics make up a collection inspired by the freshest catwalk trends, with floor-length sequins and encrusted denim making for some serious festival attire, alongside flouncy ruffles and ladylike pleats to amp up your workwear wardrobe. Oh, and we should probably mention that prices start from just £5.
To quote the brand’s mantra: see it first. Wear it first. Own it first. Now we can all be that girl who lands the coolest stuff before anyone else gets a chance. As for telling your friends? We reckon it’s an every woman for herself situation...
dress, £30 I Saw It First dress, £0 Top, £6 both I Saw It First Top, £0 Skirt, £ both I Saw It First Top, £6 Skirt, £ both I Saw It First