Pre­sent­ing the hottest new brand in town: I Saw It First. Rul­ing the UAE’S fash­ion roost since 2011, it’s fi­nally landed here. Get ex­cit­edé

Look (UK) - - FIRST -

On a scale of one to 10, how much does it gripe you when a friend turns up in some­thing you’d pointed out while shop­ping? We’d give it an 11. Maybe 12. Ini­tially, that’s what swayed us when it came to I Saw It First – the name. If you’re any­thing like us, you’ll have thought those ex­act words many a time be­fore.

Be­yond that, the fact the brand has only just launched in the UK means peo­ple are way less likely to have seen ‘it’ first. Then there’s the clothes. Bold colours, state­ment shapes and luxe fab­rics make up a col­lec­tion in­spired by the fresh­est cat­walk trends, with floor-length se­quins and en­crusted denim mak­ing for some se­ri­ous fes­ti­val at­tire, along­side flouncy ruf­fles and la­dy­like pleats to amp up your work­wear wardrobe. Oh, and we should prob­a­bly men­tion that prices start from just £5.

To quote the brand’s mantra: see it first. Wear it first. Own it first. Now we can all be that girl who lands the coolest stuff be­fore any­one else gets a chance. As for telling your friends? We reckon it’s an ev­ery woman for her­self sit­u­a­tion...

dress, £30 I Saw It First dress, £0 Top, £6 both I Saw It First Top, £0 Skirt, £ both I Saw It First Top, £6 Skirt, £ both I Saw It First

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