Olivia’s Se­cret Shop­ping Haunt hits asos

If we could have any wardrobe in the world, it’d be OP’S. And now we can…

Look (UK) - - FIRST LOOK - words: Bri­die wilkins @Bridiewilkins

it’s no se­cret that Olivia Palermo likes to dab­ble in the high street – she’s ba­si­cally a walk­ing, talk­ing Zara ad­vert. But now there’s an­other brand she’s wear­ing on re­peat: MAX&CO. Never heard of it be­fore? Al­low us to bring you up to speed.

The dif­fu­sion line of lux­ury fash­ion house Max Mara, only nowhere near as ex­pen­sive, its USP is wardrobe sta­ples – think tai­lored trousers and preppy dresses – with a splash of colour and print thrown in. Pre­vi­ously un­avail­able on Brit soil, it’s now within our reach as ASOS has be­come an of­fi­cial stock­ist.

This is good for many rea­sons. 1) Stan­dard de­liv­ery is £0. 2) It’s a hand­picked edit of all the best bits. And 3) Olivia wears it. Also, prices on ASOS are even lower than those on the main MAX&CO site, thanks to the con­ver­sion rates. We won­der if OP gets that sort of spe­cial treat­ment too?

3 4 Coat and co-ord, both MAX&CO


Dress, MAX&CO


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