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‘Guccy’ and‘ gucci fi cation’ were em­bla­zoned on tops and bags alike, prov­ing Michele has a sense of hu­mour – ‘Guccy’ is, af­ter all, how peo­ple in­cor­rectly pro­nounce the brand’s name, while ‘Guc­ci­fi­ca­tion’ has been used to de­scribe some­thing as too much. But see­ing as it’s one of the most ‘valu­able brands in the world’ right now, we’d ar­gue noth­ing is toogucci.

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