Sum­mer WITH BEN­E­FITS

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There are a few fail-safe sum­mer iden­ti­fiers: muggy weather, the smell of freshly cut grass. But noth­ing beats the vibes you get from Wim­ble­don, the su­per-casj ten­nis event to which the globe’s big­gest stars (sport­ing or oth­er­wise) flock, that’s so deeply rooted in Bri­tish her­itage it lit­er­ally stops us in our fast-lane tracks. We pri­ori­tise ten­nis matches over work­ing late which, for us Brits, is ba­si­cally sac­ri­lege, turn­ing us into Pimm’s-chug­ging rev­ellers. And, of course, it’s the per­fect ex­cuse to in­vest in cen­tre court-wor­thy wares (p20).

Mean­while, sale sea­son is upon us – al­though my is­sues with the calamity in­duced by ‘10 per cent off ’ posters runs deep. As a child, I’d ac­com­pany my mum to the Next sale and spend hours try­ing on clothes four sizes too big as she as­sured me I’d grow into them and it would make for bril­liant pre-emp­tive sav­ings. But in an age where tech­nol­ogy goes way be­yond my com­pre­hen­sion, I’m slowly com­ing round to dis­count spend­ing.

You no longer have to el­bow fel­low scav­engers for a jumper with holes in for piti­ful pen­nies off. Oh no, now there’s a bounty of bar­gains to be had di­rect from your smart­phone, and we’ve found the best of the bunch (p8). Don’t be sad if you miss out, though. We’ve also un­cov­ered the se­cret shop­ping out­lets that ex­ist all year round. We’re talk­ing half-price Mango, Zara, ASOS and more on tap for a full 365 days.

Some­thing tells me that if you too have re­nounced sale shop­ping since child­hood, af­ter por­ing over this week’s pages you’ll soon join me as a con­vert…

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