‘I Can Teach You To Be­come A Top Blog­ger’

Look Influencer @Sara­hak­wi­sombe runs her own influencer school, so we got the low­down…

Look (UK) - - LIFE -

‘Af­ter be­ing fired from my of­fice job and man­ag­ing to make my blog work full-time, I set up the No Bull Blog School to re­move all the hype and BS around blog­ging and be­com­ing an influencer. I teach ev­ery­thing you need to know to start and grow a suc­cess­ful blog. How­ever, there’s so much more that goes into it – brand­ing, so­cial me­dia, techie back-end stuff, how to mon­e­tise and grow your per­sonal brand and busi­ness... the list goes on.

‘My sig­na­ture Blue­print To Blog­ging course costs £75 and is a six-week in­ten­sive pro­gramme. It puts ev­ery­thing about start­ing a blog and be­com­ing an influencer into easy terms, plus it’s all done on­line so peo­ple can watch in their own time, which is per­fect if you al­ready have a full-time job. Ev­ery week a new mod­ule is re­leased and it’s all bro­ken down into easy 0-minute chunks, so it’s never over­whelm­ing. We also have a pri­vate Face­book group where you can chat with other stu­dents (and me), plus there’s work­sheets and chal­lenges ev­ery week.

‘The big­gest mis­take peo­ple make is to im­i­tate what other peo­ple have done be­fore, as well as com­par­ing their brand-new blogs to blog­gers who’ve been do­ing this for five years plus and say­ing: “Mine will never be this good.” This new course is just one ex­am­ple. Any­one who’s teach­ing oth­ers how to do some­thing they love is OK by me, even if they are my com­pe­ti­tion!

‘Can any­one be taught to be an influencer? Yes. But it re­quires a lot of work to build a loyal fol­low­ing. What can’t be taught is charisma and work ethic. Per­son­al­ity is so key. Be­ing an influencer isn’t just about tak­ing pretty pic­tures any­more – you have to re­ally have a per­son­al­ity that shines out, too. I think it’s down to be­ing con­fi­dent in be­ing your­self and be­ing au­then­tic. Peo­ple can sniff a phoney a mil­lion miles away. Also, work ethic I think is hard to teach – you ei­ther have the hunger and drive or you don’t.’

The big­gest mis­take is to im­i­tate oth­ers

@lucymeck1

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