biki­nis made FOR in­sta­gram

Our pals over at ASOS have re­vealed that 30 per cent of the brand’s cossie sales are items made for pos­ing pur­poses only. But how far would you go for the 'gram?

Look (UK) - - CONTENTS - words: Bri­die wilkins @Bri­diewil­kins

We’ve lost count of the num­ber of bikini In­sta­grams we’ve seen this year. We’ve also lost count of the hours we’ve spent won­der­ing how said swim­suits fare when it comes to tan lines, but we’ve fi­nally got an an­swer. Ac­cord­ing to ASOS, a third of its cus­tomers only buy swimwear to look good in a snap – as op­posed to func­tional rea­sons like, you know, be­ing wa­ter­proof and the abil­ity to do more than one length with­out fear of in­de­cent ex­po­sure. Noth­ing im­por­tant, then. Of course, there’s plenty to go round when it comes to In­sta­grammable swim style, but we’ve spied a load that are both stylish and suit­able. So what will it be: In­sta-ready? Wa­ter­proof? The choice is yours…

Avoid a Rossstyle sun­tan at all costs…

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