J.W. Anderson’s back on the high street
In March, I was lucky enough to find myself in NYC. Joined by fellow journalists from around the world, Uniqlo – the Japanese-born brand known for its top-of-the-line wardrobe basics – had summoned us all for a special announcement: it was joining forces with J.W. Anderson.
This was, and still is, big news, especially for those of us who’ve had no option but to gaze upon the designer’s Pierce bag from afar.
Of course, this sort of collab is nothing new – some of you may even recall Anderson’s alliance with Topshop in September 2012 – but there’s something about this pairing that feels right. Fated. And it’s clear that Jonathan Anderson thinks the union was written in the stars, too. ‘For me, the point of doing this was that I believe in democracy in fashion and what I hope will be achieved is that any age demographic can find something in the collection to relate to,’ he explains.
Available in store and at uniqlo.com from 19 September, there are ruffled skirts and matching blouses, a reversible trench splashed with tartan on one side and the perfect camel colour on the other, and some excellent knitwear options – a fish-emblazoned jumper (my favourite). Look closely and you’ll even find J.W. Anderson’s iconic anchor emblem on buttons and fastenings.
The prices of the 33-piece collection (which includes men’s, women’s and unisex designs) are in line with Uniqlo’s mainline range, from £25 for accessories, with coats peaking at £139.90. Some items may be bright and bold, but the quality and detailing will transcend seasons. This is fashion as it should be.
Coat, £12.0 Uniqlo X J.W. Anderson