J.W. An­der­son’s back on the high street

Look (UK) - - CONTENTS - words: MAXINE EGGENBERGER @MAXFASHEDITOR

In March, I was lucky enough to find my­self in NYC. Joined by fel­low jour­nal­ists from around the world, Uniqlo – the Ja­panese-born brand known for its top-of-the-line wardrobe ba­sics – had sum­moned us all for a spe­cial an­nounce­ment: it was join­ing forces with J.W. An­der­son.

This was, and still is, big news, es­pe­cially for those of us who’ve had no op­tion but to gaze upon the de­signer’s Pierce bag from afar.

Of course, this sort of col­lab is noth­ing new – some of you may even re­call An­der­son’s al­liance with Top­shop in Septem­ber 2012 – but there’s some­thing about this pair­ing that feels right. Fated. And it’s clear that Jonathan An­der­son thinks the union was writ­ten in the stars, too. ‘For me, the point of do­ing this was that I be­lieve in democ­racy in fash­ion and what I hope will be achieved is that any age de­mo­graphic can find some­thing in the col­lec­tion to re­late to,’ he ex­plains.

Avail­able in store and at uniqlo.com from 19 Septem­ber, there are ruf­fled skirts and match­ing blouses, a re­versible trench splashed with tar­tan on one side and the per­fect camel colour on the other, and some ex­cel­lent knitwear op­tions – a fish-em­bla­zoned jumper (my favourite). Look closely and you’ll even find J.W. An­der­son’s iconic an­chor em­blem on but­tons and fas­ten­ings.

The prices of the 33-piece col­lec­tion (which in­cludes men’s, women’s and uni­sex de­signs) are in line with Uniqlo’s main­line range, from £25 for ac­ces­sories, with coats peak­ing at £139.90. Some items may be bright and bold, but the qual­ity and de­tail­ing will tran­scend sea­sons. This is fash­ion as it should be.

Coat, £12.0 Uniqlo X J.W. An­der­son

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