VIX: ‘My Insecurities Drove Me To Help Others Feel Better about Their Bodies’
With her sister Hattie, Vix Clark is founder of luxury resort collection Octavia Hix. She reveals how they turned their dream into reality…
‘As someone who’s never felt confident in a bikini, i had for years been on the hunt for that perfect beach-to-bar piece in my holiday wardrobe. After having my daughter Octavia, my confidence hit rock bottom. i felt like my body would never be the same again and i knew i needed to make a change. it was the perfect time to find something that could boost my confidence. We decided to create the collection not only for me but for all the other women out there having a similar experience.
‘Wespenthoursresearching,butitproved to us that we had what it would take to enter a competitive market. neither of us gave up. Working together as sisters has been challenging, however. if you’re working with friends you can’t be as bolshy as you are when it’s your own sibling!
‘it’s really fulfilling when you can make someone who lacks confidence suddenly feel sexy; we have women of all ages telling us how amazing they feel in the dresses. For this reason, we feel hugely proud of each other. For us, walking into a restaurant in Portugal three weeks after launching to see a lady wearing one of our marbled dresses was incredible. We were speechless!
‘Our advice? Believe in yourself and your dreams, because if you don’t, no one else will. Our passion for what we do is part of why the brand has had such a successful first year.’
Hattie (left) and Vix launched their luxury beachwear label last year Dress, £225, Octavia Hix Bag, £60, Octavia Hix