For­get send­ing charms and swip­ing right. There’s a new way to play the dat­ing gameé

Look (UK) - - CONTENTS -

Sin­gle sea­son is in full swing. There’s some­thing about sum­mer that fu­els our de­sire to date and, well, mate. Too much? Sorry. But with 37 per cent of Brits us­ing dat­ing apps as their main way to meet some­one, and apps like Badoo boast­ing 355 mil­lion global users, com­pe­ti­tion is se­ri­ously up. En­ter a new dat­ing trend: the VIP club.

Apps like Happn and Tin­der have been ad­ding exclusive en­hanced fea­tures to their of­fer­ings in a bid to ‘up­grade’ our dat­ing ex­pe­ri­ence. Sev­eral of these are, of course, paid-for fea­tures and there­fore some of you might ques­tion whether or not they re­ally en­hance your ex­pe­ri­ence or are just a money-grab­bing scheme. But with one in five of us us­ing a mon­e­tised dat­ing app (we’re a close sec­ond to the US) and 44 per cent of mil­len­ni­als re­veal­ing that us­ing them leads to long-term re­la­tion­ships or mar­riage, could step­ping into this exclusive club be the key to suc­cess in love?

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