H&M’S New Mood

Time­less tai­lored clas­sics washed with a tonal colour pal­ette – H&M’S lat­est Stu­dio of­fer­ing is here to amp up our of­fice ’drobes

Look (UK) - - FIRST LOOK - words: Bri­die wilkins @Bri­diewil­kins

Good things come to those who wait. But if Swedish fash­ion gi­ant H&M has any­thing to do with it, wait­ing is just not a thing. We’d only just got over the ex­cite­ment of the sur­prise Co­lette x Stu­dio an­nounce­ment when we heard H&M would be team­ing up with none other than Er­dem for its next de­signer col­lab­o­ra­tion. And just when we thought it had all blown over, the brand new H&M Stu­dio range landed in our in­box.

It’s the seventh such col­lec­tion and this one’s in­spired by the hus­tle and bus­tle of the Big Ap­ple, where street style meets so­phis­ti­ca­tion. Think fem­i­nine forms adorned with art­ful graf­fiti prints and sharp suits along­side la­dy­like tops.

H&M’S head of de­sign and cre­ative direc­tor Pernilla Wohlfahrt says: ‘This col­lec­tion is all about tai­lor­ing and en­hanc­ing the fe­male sil­hou­ette. We’ve com­bined ul­tra-fem­i­nine de­tails with street or punk in­flu­ences for a hard-edged yet so­phis­ti­cated re­sult.’ Our fave? The pleated midi skirt. We’ll be wear­ing ours with the white shirt and silk neck scarf, but it’ll look great with just about any­thing. Now, when we said good things come to those who wait, we’ve got a mere five weeks un­til this lot lands on 14 Septem­ber. PS: the cheap­est thing is £9.99. All hail H&M.

3 1 Top, £39.99 2 Scarf, £19.99 3 Shirt, £59.99 4 Trousers, £79.99 5 Skirt, £69.99 6 Ring, £9.99 7 Bag, £119.99 All H&M Stu­dio 7 4


1 2

Dress, £119.99 H&M Stu­dio Dress, £69.99 Top, £34.99 Both H&M Stu­dio


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