8 Things You never Knew About Fashion week

You might know your Hil­figer from your Henry Hol­land – but we’ve got the back­stage gos­sip, obvs…


1 Mind Your Legs An­gry fashion pho­tog­ra­phers of­ten yell ‘un­cross your legs!’ dur­ing shows to avoid ruin­ing a per­fect shot. 2 it’s thirsty Work

20,000 bot­tles of Evian wa­ter and 30,000 espres­sos will be served up for thirsty (and caf­feine-hun­gry) mod­els, PRS, stylists, blog­gers and journos. 3 so­cial Me­dia goes CRAZY At the last LFW, top­shop kept its no 1 spot as the brand with the most so­cial me­dia in­ter­ac­tions – 642,454! Closely fol­lowed by Burberry with 613,202 men­tions. in­sta­gram was most pop­u­lar, nat­u­rally. 4 it’s not As or­gan­ised As it Looks Mod­els are just like us when it comes to last-minute beauty prep. Ken­dall Jen­ner took this to the next level when she shared a video on In­sta of her shav­ing her legs in the back of a taxi, dash­ing to a show. Cab­bies have seen it all! 5 Com­mu­ni­ca­tion is everything Make-up artists use walkie-talkies to com­mu­ni­cate with each other at shows so there’s no scream­ing back­stage. nifty! 6 there’s AL­WAYS time For FINAL touches Many clothes you see on the cat­walk are fin­ished just be­fore the show starts. A team of dress­mak­ers des­per­ately put to­gether final touches back­stage, and some mod­els will lit­er­ally get sewn into their out­fits. 7 there’ s never too much hair spray 3,571 La­bel. M prod­ucts were used back­stage at the last LFW. ex­pect plenty more this time! 8 there WILL Be tr AFFIC Mod­els will rack up 32,000 miles be­ing driven be­tween shows.

in­sta­gram is jam-packed with LFW ac­tion

spritz ’n’ go, lit­er­ally!

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