8 Things You never Knew About Fashion week
You might know your Hilfiger from your Henry Holland – but we’ve got the backstage gossip, obvs…
1 Mind Your Legs Angry fashion photographers often yell ‘uncross your legs!’ during shows to avoid ruining a perfect shot. 2 it’s thirsty Work
20,000 bottles of Evian water and 30,000 espressos will be served up for thirsty (and caffeine-hungry) models, PRS, stylists, bloggers and journos. 3 social Media goes CRAZY At the last LFW, topshop kept its no 1 spot as the brand with the most social media interactions – 642,454! Closely followed by Burberry with 613,202 mentions. instagram was most popular, naturally. 4 it’s not As organised As it Looks Models are just like us when it comes to last-minute beauty prep. Kendall Jenner took this to the next level when she shared a video on Insta of her shaving her legs in the back of a taxi, dashing to a show. Cabbies have seen it all! 5 Communication is everything Make-up artists use walkie-talkies to communicate with each other at shows so there’s no screaming backstage. nifty! 6 there’s ALWAYS time For FINAL touches Many clothes you see on the catwalk are finished just before the show starts. A team of dressmakers desperately put together final touches backstage, and some models will literally get sewn into their outfits. 7 there’ s never too much hair spray 3,571 Label. M products were used backstage at the last LFW. expect plenty more this time! 8 there WILL Be tr AFFIC Models will rack up 32,000 miles being driven between shows.
instagram is jam-packed with LFW action
spritz ’n’ go, literally!