Top­shop’s Run­way U-turn

Look (UK) - - LOOK AT LFW -

You don’t need to be an in­dus­try ex­pert to see that Top­shop is un­der­go­ing a bit of a tran­si­tion at the mo­ment. But, as far as we’re con­cerned, change is no bad thing – es­pe­cially when it means we can af­ford all of its lat­est cat­walk of­fer­ings. In re­cent sea­sons, prices of Top­shop Unique gar­ments have peaked as high as £800. How­ever, you’ll be pleased to hear this is not the case for SS18. Hav­ing ditched the ‘Unique’, Top­shop’s run­way re­birth shows that it once again un­der­stands that its cus­tomer (in her mass per­sona) is not go­ing to spend £400+ on a party dress she’ll wear only once on In­sta­gram. In­stead, you’ll find tops from £29, dresses from £75, and coats at £140. Rea­son­able, then. In a world where noth­ing can es­cape so­cial me­dia, Top­shop has cre­ated clothes you’ll want to be seen in. Heady, glam­orous, gritty – ev­ery piece tells a story, and you’ll want to be the main char­ac­ter. Think blush leather paired with lav­ish marabou feath­ers, or suit trousers with sexy sheer blouses and you’re on the right sassy track. Top­shop isn’t just back on form, it’s lead­ing the fash­ion pack: lux­ury or oth­er­wise.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.