We try ON er­dem X h&m for you

There was Bal­main. Then there was Kenzo. And now, H&M has joined forces with Er­dem. We’ve put the col­lec­tion to the test so you don’t have to…

Look (UK) - - CONTENTS -

If you haven’t heard of Er­dem, 1) where have you been? and 2) let us bring you up to speed. It’s the la­bel be­hind Alexa Chung, Kate Bos­worth and Keira Knight­ley’s party dress col­lec­tions, which we all know is a good thing. The DNA is de­mure, el­e­gant and all we as­pire to be ev­ery day, so when we heard the de­signer was team­ing up with a brand that’s equally cov­etable but fea­si­bly af­ford­able, we couldn’t con­tain our­selves. Cue H&M.

The brand’s de­signer col­labs hit peak need when it teamed up with Bal­main in 2015. A year later came the Kenzo of­fer­ing, which was equally stand­out. Dif­fer­ent they were, but both col­lec­tions had the de­sired ef­fect: to pro­vide VIP style at an af­ford­able price. So only good things could be ex­pected of Er­dem x H&M, right?

Ahead of the line land­ing on 2 Novem­ber, we called upon Look in­flu­encers Monikh Dale of @monikh, Daisie Smith of Beauty’s Big Sis­ter and Kim Turk­ing­ton of @love­cloth­blog to trial the pieces with us so you don’t have to. The re­sult? 10/10…

Blazer, £79.99 Trousers, £79.99 both Er­dem x H&M Sweater, £35.99 Mango Shoes, £29.99 H&M

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.