If In­sta­gram Ends, We’llall Be OK

In­sta­gram star Clem­mie might just be the most down-to-earth woman we’ve ever met. Just don’t call her an inf lu­encer…


In­sta­gram star. Per­fect mum. Dream life… Ac­tu­ally, mid­wife Clem­mie Hooper is the first to ad­mit that all is not all as it seems in her world. Known bet­ter to most by her so­cial han­dle @moth­er_ of_ daugh­ters, the 33-year-old mum of four (gor­geous) girls, has be­come In­sta-fa­mous (466k fol­low­ers), thanks to can­did snaps of her beaut brood, and was bumped up the star­dom scale by her hus­band, Si­mon, aka @fa­ther_ of_­daugh­ters (819k fol­low­ers). Now work­ing with mul­ti­ple brands while still spend­ing one day a week as a mid­wife, the body con­fi­dence champ (she sent the hash­tag #Love your baby love your body vi­ral) is about to re­lease her sec­ond book. This time it’s a preg­nancy jour­nal (How To Grow A Baby, out 5 April), and we want to know all about it…

Hi, Clem­mie – tell us about your new book… This one is my jour­nal, en­cour­ag­ing women to doc­u­ment their preg­nancy jour­ney. I used my phone when I was preg­nant, but I’m a sucker for note­books. I was look­ing for a gift for a friend and couldn’t find any­thing I liked – ev­ery­thing was out­dated, a bit twee, so I was like: ‘Maybe I’ll cre­ate one.’

I would hate any­one to think that my life is per­fect

Is journaling some­thing you like do­ing? With the first two, I had a baby book, and with the twins I was blog­ging. But I wanted to come off so­cial me­dia, to make it pri­vate and make it more hon­est. I wanted to have some­thing to look back on with the kids and say: ‘Guess what? My bump looked like this.’ It’s so nice when you get to hold the phys­i­cal copy for the first time. Blo gging is great, but print is so nice. Why do you think you’ve been so suc­cess­ful, and so many women now fol­low you? There’s a shift in new mums be­ing hon­est, and mums shar­ing, and

mums say­ing: ‘I haven’t got post­na­tal de­pres­sion, but I still feel bad.’ I re­mem­ber think­ing, ‘Oh, it’ll be fine, I’ll be at home mak­ing cakes and my kids will play with or­ganic wooden toys.’ [Laughs loudly.] The twins ac­tu­ally need an ipad to play with, just so I can have a shower. The way you think you’ll be ver­sus how you’ll re­ally be is so dif­fer­ent. Do you ever feel any of that ‘per­fect mum’ pres­sure? I think peo­ple need to know the re­al­ity around cer­tain posts. I try and say how I feel. Si­mon tries to show the funny side of it – we do have a full-on life with the four girls. I would hate any­one to think we have the per­fect life. I’m lucky, I love my job – but it’s hard, hard work. When I wrote the book, it was hard to grab two min­utes to write it around the kids. Do you con­sider your­self a pro now? I wouldn’t say I’m a pro blog­ger. I don’t shoot with a pro cam­era. I don’t like the term ‘in­flu­encer’. I don’t even like the idea that I’m an in­flu­encer. I don’t mind en­cour­ag­ing. Some­times, I’ll do a pic and I’ll spill my heart out, but then some­one will com­ment and ask where the chair in the back­ground is from, and I’m like: ‘Guys, I’m hav­ing a mo­ment here!’ Is it dif­fi­cult to keep some things pri­vate, or do you share ev­ery­thing? I guess we’re care­ful about what we say and do. We could doc­u­ment the twins hav­ing a tantrum, but not my 10 year old any more – that’s per­sonal. Lots of peo­ple don’t put their kids on so­cial me­dia, but we have our own rules. I won’t do nu­dity. I won’t tag where we are – we’ve moved – or show the girls in school uni­form. Are you the kind of per­son who can’t put your phone down? I ac­tu­ally don’t spend a lot of time on In­sta­gram, I don’t gen­er­ally have a lot of time. I post a photo once a day, I don’t have a strate­gic time. I have a full-on job and life and I’m jug­gling lots. If I sit and scroll too much, I wouldn’t get any­thing done. I do a burst of posts, but then re­treat. How do you feel about so­cial me­dia now? In­sta­gram won’t be here for­ever. Si­mon and I are tak­ing the op­por­tu­nity while we can. We both have jobs we trained hard for, and I wouldn’t want to give those up en­tirely for In­sta­gram. That would be silly. If In­sta­gram ended to­mor­row, we’d all be OK. I pay no at­ten­tion to likes, I hate that any­one would think that. I can tell what will have more likes – any­thing with the twins is amaz­ing. But any­thing re­ally per­sonal, or things I’m pas­sion­ate about, if I put it out there, that cre­ates con­ver­sa­tion. Peo­ple ask me how it feels to have so many fol­low­ers? What’s im­por­tant is that the con­tent is good enough for peo­ple to read. Do you ever get time to your­self? Si­mon and I find it so hard to spend time to­gether. Oc­ca­sion­ally we go to the cin­ema, and we just man­aged to get a night away to­gether. We have been bick­er­ing and we need a break – even just to sleep and have din­ner. And be re­freshed. Are you head­ing away any­where this year? We have a hol­i­day booked with univer­sity friends over the sum­mer. We just went away to Florida, but it was a work trip. We de­cided we could do it on the ba­sis that it was an op­por­tu­nity that we couldn’t miss, as we might never be able to af­ford it in the fu­ture. Can you see a time when you’re not do­ing this any more? When it stops be­ing fun. And when my girls start giv­ing me their in­put. I don’t post as much as I once did, ac­tu­ally. I’ve been pulling back – I need to!

The Hoop­ers are an In­sta­gram sen­sa­tion

How To Grow A Baby Jour­nal (£16.99, Ver­mil­lion) is out 5 April

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