Those of you who be­grudge the 5p charge, pre­pare to be out­ragedé

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credit where credit is due: David At­ten­bor­ough helped spear­head the an­tiplas­tic move­ment in the Blue Planet II fi­nale, with the cause gain­ing in­creas­ing mo­men­tum the far­ther into 2018 we delve. Many restau­rants no longer serve drinks with plas­tic straws un­less re­quested, while shops have been de­ter­ring cus­tomers with car­rier bag charges for years. So, why is it that peo­ple are cov­et­ing a plas­tic bag for £425? Cé­line de­buted its now cult-sta­tus arm candy on the SS18 cat­walk, but the bag in ques­tion has made a shift from run­way to re­al­ity. Yes, fash­ion fol­low­ers are buy­ing and wear­ing them. Money aside, is it a good idea? Per­haps, if you fol­low through with the ‘bag for life’ anal­ogy. But why is it that brands can slap a logo on any­thing and, hey presto, it’s a must-have? Case in point: Gucci’s new ice bucket tote. We guess, if you can af­ford your­self one of these, you’re likely in need of a place to cool your 1947 vin­tage bot­tle of Bolly. For us, though, this is one Gucci craze we’re con­tent sit­ting out on…

bag, £19.99, Mango

Gucci’s new tote will set you back £675

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